- First, let's talk about paid search conquesting. Essentially, what this is is the act of bidding on your competitor's brand and/or branded product names. And what paid search conquesting does, is that it helps lesser-known brands tap into conversions from better-known businesses. Unfortunately, often times a lesser-known brand will make costly error when working out their keyword and content strategy.
When it comes to keywords, you need to make sure that you're not only targeting your competitors brand names and products, but consider purchasing certain keywords that are relevant, such as: reviews, durability, reliability, ratings, etc. And then avoid at all costs keywords that will steer away from conversion, such as: manual, installation, stock, etc.
- Content is also vital when it comes to paid search conquesting. This is because users, when searching for particular products or brands, will need to feel drawn to click on something other than what they are were originally searching for. And of course, as you know when somebody has something in mind that they want, it isn't easy to pull them away. So, you have to make your content compelling enough that it entices the user to click on your page. One way you can do this is by directly comparing your brand/products with your competitors. This helps direct your users to your website and then allows them to see the breakdown between your competitor versus you. Just make sure that you have a compelling argument in order to steal away a conversion from your competition.
The one main drawback to paid search conquesting is that it can become very costly. That is why we’re also going to provide with a more organic option. And that is to analyze a competitor’s historical data and emerging trends. Essentially, this is the act of studying your competition and the different keywords they have successfully ranked for, and the content that has been successfully gone “viral”. By studying this data you will be able to see the trends among users, and be able to better accurately depict what works, and what doesn’t. And from this you can then come up with your own SEO strategy that will outdo your competition in the future.
- Essentially what Indianapolis SEO comes down to is rankings. Out ranking your competition and ranking well with Google’s search engine. But, the key to doing this is by having keywords and content that users look for and want. Without either, you will have a difficult time gaining any traction in the virtual world. So, focus your efforts on figuring out what it is your users want, and then study your competition and see what works and what doesn’t. From there, you can build yourself a successful search marketing strategy that will guarantee you success in 2017.