- Q1: How can you identify a potential crisis?
- — Kirk Hazlett, APR (@KirkHazlett)Thu, Mar 19 2015 01:11:37A1: By making yourself very aware of external & internal issues, potential problem areas, & rising "storms" on the horizon. #NPPRSA
- — James Harper (@james_m_harper)Thu, Mar 19 2015 01:16:42A1: Plan ahead. Then, when you think you've got all your bases covered, plan some more. Attention to detail is key #NPPRSA
- Q2: What skillsets are needed to be a crisis management pro?
- — Stephanie Vermillion (@SMVermillion)Thu, Mar 19 2015 01:18:40A2 Calm under pressure, extremely thorough, ability to ask the right questions... And all those other must-have PR traits! #NPPRSA
- — Austin Langlois (@austin_langlois)Thu, Mar 19 2015 01:20:36A2: The innate urgency to be prepared, everything from contingency plans to legal's (or CEO's) phone # and everything in between #NPPRSA
- — Jonathan Bernstein (@bernsteincrisis)Thu, Mar 19 2015 01:25:40The list is long. Most important - lack of vulnerability assessment, planning and training #NPPRSA
- Q3: How can you avoid biggest mistakes made in crisis mgmt? What are they?
- — Jessica Airey (@jessicaairey)Thu, Mar 19 2015 01:27:55A3: Big crisis mgmt mistake I've seen recently: when brands try to ignore, slience or discredit people's pain & frustration. #npprsa
- — Brian Price (@BrianDPrice)Thu, Mar 19 2015 01:26:38A3: Pull in somebody from a different account team if possible. Have them be a set of fresh, independent eyes on your plan. #npprsa
- Q4: How can you communicate critical info to first responders--while keeping staff, families & key influencers calm?
- — Mary Beth West (@marybethwest)Thu, Mar 19 2015 01:39:19A4: #NPPRSA Treat your employee base as first responders as well; Too often Mngt places them last on stakeholder list. They should be 1st!
March 2015 #NPPRSA Twitter Chat
This is a recap of our March 2015 #NPPRSA Twitter chat. We discussed crisis communications--how to prepare and how to react.
byPRSA New Professionals579 Views