July 2013 #NPPRSA Twitter Chat

This is a recap of our July #NPPRSA Twitter chat. We discussed the future of public relations with special guest, Deirdre Breakenridge.

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  1. Q1: What are the major shifts in tech, media & business that are changing the future of public relations?
  2. Q2: How is converged media — earned, owned & paid — changing the role of public relations?
  3. Q3: With the explosion of digital & content marketing, how has media relations changed & how has it remained the same?
  4. Q4: What role does PR play in the customer experience & their decision journey with the brand?
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