- Q1: What are the major shifts in tech, media & business that are changing the future of public relations?
- — Deirdre Breakenridge (@dbreakenridge)Fri, Jul 12 2013 01:08:16A1. Technology is constantly advancing … PR has to move & be flexible w/ the changes to the media landscape. #NPPRSA
- — Deirdre Breakenridge (@dbreakenridge)Fri, Jul 12 2013 01:09:08A1. Wherever the public chooses to consume media is where PR needs to be … understanding, learning & embracing. #NPPRSA
- — Jason Mollica (@JasMollica)Fri, Jul 12 2013 01:09:33A1: The evolution of Twitter as a news source has been a major shift, one that PR pros have been adapting quickly to. #NPPRSA
- — Lauren K. Gray (@laurenkgray)Fri, Jul 12 2013 01:11:36A1: I think PR pros are getting more techy and using tech in more creative ways. We're also working with IT more. #NPPRSA
- — Chris Bonelli (@BonelliSays)Fri, Jul 12 2013 01:13:57A1: Integration between marketing, adv, and PR is becoming more and more pertinent. We must be jacks of all trades! #NPPRSA
- — Ben Heyman (@heyheyman)Fri, Jul 12 2013 01:11:48
- — Deirdre Breakenridge (@dbreakenridge)Fri, Jul 12 2013 01:10:40A1. Businesses are embracing social technologies, which goes far beyond the communications department. #NPPRSA
- Q2: How is converged media — earned, owned & paid — changing the role of public relations?
- — Amy Bishop (@AmyL_Bishop)Fri, Jul 12 2013 01:21:34Businesses are starting to see results on using their owned media and content marketing efforts to drive earned media attention. #NPPRSA
- — Deirdre Breakenridge (@dbreakenridge)Fri, Jul 12 2013 01:19:05A2. Earned media will always have tremendous value … the third party endorsement goes a long way for brands. #NPPRSA
- — Andi Narvaez (@andinarvaez)Fri, Jul 12 2013 01:20:20A2: PR pro toolbox needs to include social advertising (paid), influencer relations (earned), and content strategy (shared) #NPPRSA
- Q3: With the explosion of digital & content marketing, how has media relations changed & how has it remained the same?
- — Deirdre Breakenridge (@dbreakenridge)Fri, Jul 12 2013 01:26:43A3. We are still pitching the media & now we can find them actively participating in social media. #NPPRSA
- — Deirdre Breakenridge (@dbreakenridge)Fri, Jul 12 2013 01:29:08A3. Today deadlines are tighter and news travels more quickly … being a timely & accurate resource makes you stand out. #NPPRSA
- Q4: What role does PR play in the customer experience & their decision journey with the brand?
- — Amy Bishop (@AmyL_Bishop)Fri, Jul 12 2013 01:35:54A4: PR helps set the expectations the customer has for their experience with the brand/business. Truth and honesty wins. #NPPRSA
- — Deirdre Breakenridge (@dbreakenridge)Fri, Jul 12 2013 01:33:10A4. PR plays a very important role shaping how the customer perceives the brand … the image & reputation task force. #NPPRSA
- — Valerie Merahn Simon (@ValerieSimon)Fri, Jul 12 2013 01:36:48Q4 PR can play a key role in developing the brand and helping to shape the customer experience #NPPRSA
July 2013 #NPPRSA Twitter Chat
This is a recap of our July #NPPRSA Twitter chat. We discussed the future of public relations with special guest, Deirdre Breakenridge.
byPRSA New Professionals43 Views