User Experience Design within the Seven Phase Product LifeCycle

Tweeting report from AIPMM webinar Tuesday, April 17, 2012 (check back for link to replay & slides)


  1. Curated by Cindy F. Solomon @cindyfsolomon
  2. Please retweet: Transcript @AIPMM User Experience Design w/in Seven Phase Product LifeCycle #prodmgmt #prodmgmttalk #UX
  3. The Association of International Product Management & Marketing (AIPMM) has developed the Seven Phase Product Management Lifecycle; a new product management standard supported by a variety of vendors such as the 280 Group and Macadamian.

    Many product teams fit User Experience (UX) design into the Develop stage, but if you’re not involving UX research in the other 6 stages (Conceive, Plan, Qualify, Launch, Market and Retire), your product creation process may not be optimized.

    Join Brian Lawley, CEO, 280 Group and Macadamian’s Mary Piontkowski, Director, User Experience via webinar as they discuss the 7 critical stages every product management team goes through, and how UX Design is important to each.

  4. Therese Padilla is President of AIPMM
  5. About 280 Group
    Since 1998, the 280 Group’s consultants, contractors and trainers have helped a wide range of companies, from Fortune 500 to startups to deliver and market great new products and achieve excellence in product management and product marketing.  For more information visit,
  6. About Macadamian
    Macadamian is a global leader in software product creation providing a complete range of product strategy, user experience design and software engineering services to clients around the world, including industry leaders like BitTorrent, EMC, Juniper, Logitech and Microsoft. For more information visit,