Customizing Event Accessories for Maximum Impact and Visibility

Of the many ways to make an event more memorable and engaging, a few stand out for their accessibility and highly affordable nature.

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  1. Of the many ways to make an event more memorable and engaging, a few stand out for their accessibility and highly affordable nature. Lanyards that are given to attendees for hanging badges or credentials from are invariably highly visible, meaning that effort put into making them special often pays off in especially rewarding ways. Customizing such accessories also tends to be easy to do, especially for those who understand the few basic issues that will need to be dealt with.

    One of these is designing and providing an appropriate logo or graphic for use on these products. It can be tempting to try to cram too much onto the space allowed, an understandable urge that tends not to work out so very well in practice. It is important to remember that the space provided will be of a particularly cramped sort, and to seek to maximize the effect of whatever is printed thereon.

    What that typically means is settling on a simple, highly visible logo or other image that stretches out much more in the horizontal direction than vertically. Printed Lanyards vary a bit in terms of just how wide they are, but few are even as large as half an inch in this dimension. At the same time, they offer plenty of room to sprawl out to the sides, so taking advantage of this space is always a good idea.

    It should also be remembered that just about any design that fits these criteria will be repeated a number of times over the course of the entire accessory. When working with repetition like this, it is always a good policy to err on the side of simplicity, as an overly busy design will tend to distract instead of drawing appreciative attention.

    While these requirements might seem a little restrictive, this tends not to be the case in practice. In fact, many company logos and other branding assets can be turned into appropriate designs with very little tweaking or omission, provided that these simple principles are observed.

    One final thing to remember is that such designs will tend to be seen at a distance and in settings where many other things compete for the attention of viewers. While it is not necessary for a design of this kind to stand out from everything else at an event, it is always worthwhile to seek to produce something eye-catching. With those few basics in mind, though, just about anyone with the other requisite skills can be assured of producing a successful design.
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