Silver Action - the social media story of an event

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  1. An inspirational team of bloggers, Tweeters and general social media enthusiasts formed a crucial part of the recent Silver Action art event by Suzanne Lacy in the Tate Tanks at Tate Modern on Sunday 3 February. This is an abridged account of their experience and social media output.

    It started with a recruitment drive co-ordinated by social change agency Forster Communications, fuelled by cake and goodwill at a briefing session on the Thursday evening before the event.

    That was followed by growing excitement and anticipation from the social media participants.

  2. The media started to get interested as well
  3. The social media participants themselves became part of the story, with the Tate promoting the different blogs that they would be using
  4. Then the day itself dawned