Before, during and after an event sees activity of differing natures. Before tends to be promotional and audience awareness along with teasers and enquiries. "Who's going? This is what you will see." During the event there can be a drop off of online engagement especial if the tweeters are at the event and are 'in the moment' listening and participating, networking 'on the ground'. The after activity can be the most interesting with the audience reflections and reporting on the key resonances for the speakers and sessions. The goodbye and thanks for coming is not the end.
Enter Storify stage left!