- A good rule of thumb to follow when it comes to SEO is that it's never too early to start planning. In fact, we suggest that when it comes to holiday link building you start your strategy a year in advance. Yes, that's right, a year in advance. This is because it takes time to properly rank on Google search engines. And when it comes to the holidays, there is so much white noise that hits the virtual world it's extremely easy for your own brand/company to get lost. This is why it's important to start your link building early on, that way by the time holidays roll around, you are already 10 steps ahead of your competition. In this article, we'll give you some ideas of how you can plan a solid Indianapolis SEO marketing strategy a year in advance.
- 12 Months Out
- The first step in developing a 365-day SEO marketing plan is to take a second and breathe after the holidays are actually over. Take a few days to celebrate your success, and give yourself a chance to refuel for the work that's about to come. However, don't wait too long, otherwise you may lose steam.
Once you’ve given yourself a couple days, now is the time to start thinking about how you can secure more traffic to your site. There are several ways you can do this. One is by content creation. As they say in SEO, content is king. The trick here is to make sure you’re coming up with quality content that your future costumers will actually care about. Now is the time to get creative and use different sources and outlets to help make this possible. For instance, social media is a great way to build your brand and share content. It allows you to interact with your users, and let them know you’re still around all of the other 364 days of the year.
Also, don't be afraid to reach out to influencers, especially influencers that used your product over the holidays, and have them share about their positive experience they just had. This will help give you amazing backlinks, as well as give you content to fall back on later in the year when you're starting to advertise your product for the holidays.
- Six Months Out
- Over the past six months you’ve been creating content like a champ and continuing to use it to build links and well as brand loyalty. Now, 6 months out from D-day, is the time to develop content and a marketing strategy solely based on your targeted holiday. For instance, you can start to put How Too guides, or get in with lists that are the holiday’s ultimate shoppers guide, or connect with your influencers to be put in their holiday featured blogs. All of these options are great for building organic links to help promote your business and put yourself ahead of the competition.
- Three Months Out
- When you’re three months out from your targeted holiday, you need to switch our focus to a more comprehensive and PR centered strategy. This is crunch time for you and your brand, so you need to make sure you’re bombarding the virtual world with holiday themed ads that users will remember, but not become sick of. It’s here where you will “close the deal” with a lot of your customers, especially those who are the early shoppers.
Building an SEO strategy around holiday link building can get complicated. But, with the right planning, time, and proper budget you can push your way to the top of Google’s search engines and blow your competition out of the water.