We're excited to be a guest on tonight's #GetRealChat! Thanks @PamMktgNut for the invite. We look forward to meeting everyone!
I just got off the phone w/ @Walgreens & I am quite impressed with all they are doing as a new social biz. VERY inspiring! #getrealchat- Welcome to #GetRealChat! @Walgreens is our guest tonight via @samogborn who will be tweeting via the @Walgreens handle! #getrealchat
- Here is the case study that inspired the discussion & the tweet chat tonight with @Walgreens http://www.pammarketingnut.com/2011/12/walgreens-case-study-humanizing-social-business/ …ingetrealchat11/12/walgreens-case-study-humanizing-social-business/ #getrealchat
- Hello everyone! We're excited to chat with you tonight! #GetRealChat
- You can also join our #GetRealChat Facebook group for pre & post chat convo! http://www.facebook.com/groups/178519072204610/ …com/groups/178519072204610/
- Q1: @Walgreens Pls tell us who is behind the Twitter handle tonight! What did you eat for dinner? #getrealchat
- Behind @Walgreens is me! @samogborn :) I serve as the community manager and I love my job! Soup for dinner! What about you all? #getrealchat
- Q2: When did @Walgreens start their social media efforts? #getrealchat
- Q2 @Walgreens Social's been ongoing, but really ramped up within the last 8 months with the addition of some key social players #getrealchat
- Q3: How many people are on the @Walgreens social media team? #getrealchat
- Q3 There are 4. Myself, comm. manager (@samogborn), director (@adamkmiec), strategist (@ZachDWest), & analyst (@silvercire) #getrealchat
- @Walgreens Love it. Love to see smaller agile teams KICK BUTT in the social world. You should be proud! #getrealchat
- Q4: When did @Walgreens start to really leverage social as part of the DNA of biz? #getrealchat
- Q4 Our minds work faster than we can most often! Ideas are there, execution takes longer. As for DNA - about 8 months ago. #getrealchat
- @Walgreens Ha - I think many of us on this chat can relate our minds going faster than we can implement! #getrealchat
- Q4 How we're doing and how we can be better - and fast. And that information is valuable across our company. #getrealchat
- @CaraBarone Yes. Comm. manager is execution, pulse of the community. Strategist is more high level what gets executed, ideas. #getrealchat
- Q4: What objectives does @Walgreens have for leveraging & integrating social media as part of biz? #getrealchat
- Q4 Well social is just part of marketing integration, right? But the insights are real time. Social gives us broad look at... #getrealchat
- @Walgreens YES! Social is just part of marketing, different yes but not something that should be disconnected fr biz! #getrealchat
- @Walgreens I love that you mention the insights. Many biz's miss the imp of doing something with the insights! #getrealchat
- Q6: Does @Walgreens use social networks different to meet biz objectives? (FB, Twitter, LI etc.) #getrealchat
- Q6 Yes, we leverage social networks differently. Not even for business objectives, but because diff. people use diff. platforms #getrealchat
- Q6 Or are going to Walgreens (we can see their tweets saying this) Foursquare is used for check-in giveaways, flash specials #getrealchat
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