Land grabs launch day!

Big land deals are tearing whole communities apart, leaving people hungry and homeless. It's big business at a big cost. That's why, as part of our GROW campaign, we're raising this vital issue. www.oxfam.org.uk/land

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  1. We've hijacked a World Bank campaign #whatwillittake campaign.
  2. Thanks to the efforts of all those involved we managed to get #landgrabs trending in the UK. For a short while at least, we kept Jeremy Kyle off Twitter.
  3. Great start to the campaign!
  4. #Landgrabs is trending bigger than one direction! That's what makes oxfam beautiful!
  5. With great media coverage to kick things off.
  6. Our diggers get noticed - and cause a bit of a stir outside parliament.
  7. As all this is going on, we launch our press ads.
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