March for Science Diversity-Themed Social Media

This is a collection of public social media posts promoting themes of diversity in science, as shared by the March for Science Twitter and Facebook accounts. I also include posts promoting media articles on the march, as these provide insight on the organisers' goals.




  3. March for Science is "non-partisan"

  4. Three posts reinforce the position of the March for Science organisers that the march is "non-partisan." This is a theme that is reinforced in media interviews by the organisers. I include these posts here as they supplement other public comments from the march organisers that the protest is "not political." This argument has been used by public supporters of the march to dispute statements on the need for diversity at the march (analysis forthcoming).
  5. Recognition that diversity affects science

  6. There have been 10 tweets that speak to the theme of diversity in STEMM.
  7. Note that, other than one tweet on the 26 January, the rest of these diversity tweets began on 29 January, after March for Science responded to various critiques, especially from people of colour scientists as well as White women scientists on Twitter. On the one hand, this shows that the co-organisers of March for Science are trying to respond to diversity. On the other hand, this only happened after sustained critique that included underrepresented scientists explaining basic concepts of diversity as well as providing links to diversity resources. This suggests that the organisers lack professional expertise about diversity issues.
  8. There are clear gaps in these communications: issues and achievements of lesbian, gay, bisexual, transgender, queer, intersex and asexual scientists (LGBTQIA), are completely absent, as well as recognition of the scientific contributions and concerns of scientists with disabilities. There are only a couple of posts about scientists who are refugees of Jewish and Muslim background. These tweets are in connection to President Trump's Executive Order on immigration and visas.
  9. Other than one tweet referencing that the leadership team will address intersectionality, these tweets do not really reflect a deep understanding of this concept.
  10. Black History Month

  11. During the period under review, March for Science has tweeted only twice on Black History Month, two weeks into this significant cultural event.
  12. To provide some context, on 6 February 2017, March for Science published 12 tweets about SuperbOWL (a tongue-in-cheek antithesis to Superbowl Sunday that celebrates owl facts rather than American football). From 11–12 February, there were 23 tweets on Darwin Day (see Appendix A at the end).