- 1/If you are using software to go after a legacy physical vertical, we are most excited if you do it "full stack". http://www.cdixon.org/2014/03/15/full-stack-startups …
http://twitter.com/balajis/status/447618776331063296
— Balaji S. Srinivasan (@balajis)Sun, Mar 23 2014 06:20:07 - 2/With @counsyl, we found that one cannot live by bioinformatics alone. So built a full clinical lab + software + national salesforce.
http://twitter.com/balajis/status/447619543993552896
— Balaji S. Srinivasan (@balajis)Sun, Mar 23 2014 06:23:10 - 3/Here is a video of our robotic genome factory: http://www.technologyreview.com/video/521121/innovators-under-35-balaji-srinivasan-cofounder-counsyl … Also: insurance coverage, clearances, clinical integration...
http://twitter.com/balajis/status/447619847099129856
— Balaji S. Srinivasan (@balajis)Sun, Mar 23 2014 06:24:22 - 4/The reason to do full stack is that it's hard to replace just one layer of an outdated legacy stack. CAC & integration costs can kill.
http://twitter.com/balajis/status/447620295323418624
— Balaji S. Srinivasan (@balajis)Sun, Mar 23 2014 06:26:09 - 5/For example, consider "restaurant powered by technology" vs "tech for restaurants". With code, reinvent industry and make better margins.
http://twitter.com/balajis/status/447620971252285441
— Balaji S. Srinivasan (@balajis)Sun, Mar 23 2014 06:28:50 - 6/You cannot automate something till you've done it manually many times. You cannot abstract an API till you've seen many specific examples.
http://twitter.com/balajis/status/447621215595683840
— Balaji S. Srinivasan (@balajis)Sun, Mar 23 2014 06:29:48 - 7/Need to build a site of the scale of http://Amazon.com - and encounter all the problems - before you could do http://aws.amazon.com .
http://twitter.com/balajis/status/447621669222244352
— Balaji S. Srinivasan (@balajis)Sun, Mar 23 2014 06:31:37 - 8/Reinventing agriculture? Build new kind of farm, w/ solar panels & self-driving tractors. Control all factors, show that code cuts costs.
http://twitter.com/balajis/status/447622365774495744
— Balaji S. Srinivasan (@balajis)Sun, Mar 23 2014 06:34:23 - 9/More examples of full stack startups.. Education: http://techcrunch.com/2014/03/18/former-googlers-altschool-raises-33m-from-founders-fund-and-a16z-to-reimagine-primary-education/ … Autos: http://www.forbes.com/sites/jimgorzelany/2014/02/27/why-teslas-vertical-manufacturing-move-is-manifest-destiny/ … Hospitality: http://www.fastcompany.com/3027107/punk-meet-rock-airbnb-brian-chesky-chip-conley …
http://twitter.com/balajis/status/447623600766345216
— Balaji S. Srinivasan (@balajis)Sun, Mar 23 2014 06:39:17 - 10/By doing it end-to-end, you see things. First, sometimes a good reason beyond tradition (eg regulatory, logistical) for legacy practices.
http://twitter.com/balajis/status/447624402230706176
— Balaji S. Srinivasan (@balajis)Sun, Mar 23 2014 06:42:28 - 11/Second, your control of adjacent layers may eliminate the initial problem you were trying to solve. Analogous to: http://en.wikipedia.org/wiki/Telescoping_series …
http://twitter.com/balajis/status/447625216756166656
— Balaji S. Srinivasan (@balajis)Sun, Mar 23 2014 06:45:42 - 12/Third, solving whole problem builds respect in your vertical. Now you can recruit best people. Their experience + your code = invincible.
http://twitter.com/balajis/status/447626200085585920
— Balaji S. Srinivasan (@balajis)Sun, Mar 23 2014 06:49:37 - 13/Fourth, your margins improve nonlinearly once you control the full stack. Simply having all orders in DB from day one is transformative.
http://twitter.com/balajis/status/447626808905572352
— Balaji S. Srinivasan (@balajis)Sun, Mar 23 2014 06:52:02 - 14/Remember: for many legacy cos, IT = cost center. They only adopted the code. You were born in it, moulded by it. http://youtu.be/F157geaXp_w
http://twitter.com/balajis/status/447627423756988416
— Balaji S. Srinivasan (@balajis)Sun, Mar 23 2014 06:54:29 - 15/Ex: http://bit.ly/1ddy7hL "Muni commissioned a $3 million audit..after two years..figured out where people were getting on the bus."
http://twitter.com/balajis/status/447628392507006976
— Balaji S. Srinivasan (@balajis)Sun, Mar 23 2014 06:58:19 - 16/A full stack technology-powered bus service (like @leaptransit, soon to relaunch) can dump that from database for $0 in <1 second.
http://twitter.com/balajis/status/447629029735030784
— Balaji S. Srinivasan (@balajis)Sun, Mar 23 2014 07:00:51 - 17/First full stack entrant into a given vertical is formidably protean. Morph your product just by hitting keys. Ex: http://www.wired.com/insights/2014/02/teslas-air-fix-best-example-yet-internet-things …
http://twitter.com/balajis/status/447629987701465088
— Balaji S. Srinivasan (@balajis)Sun, Mar 23 2014 07:04:40 - 18/Why not more full stack startups? Perhaps #1: recruiting difficulty. Need experts in many different areas. Must know what you don't know.
http://twitter.com/balajis/status/447630563378073602
— Balaji S. Srinivasan (@balajis)Sun, Mar 23 2014 07:06:57 - 19/A good way to get around this: gain vocabulary. Find best cos in your vertical. Read bios of execs on LinkedIn. Google new terms. Repeat.
http://twitter.com/balajis/status/447630778042548225
— Balaji S. Srinivasan (@balajis)Sun, Mar 23 2014 07:07:48 - 20/Now you know regulations/acronyms/terms like CPT, 510(k), KOL. Repeated mentions increase relevance; prioritize accordingly.
http://twitter.com/balajis/status/447631437512978432
— Balaji S. Srinivasan (@balajis)Sun, Mar 23 2014 07:10:25 - 21/Email the best. Read blogs, get context. Now you know kung fu, or at least know you need to hire kung fu master. http://youtu.be/6vMO3XmNXe4
http://twitter.com/balajis/status/447632933537316865
— Balaji S. Srinivasan (@balajis)Sun, Mar 23 2014 07:16:22 - 22/In near term, expect iconic full stack companies in areas like biomedicine (3DP/genomics/qself), finance (bitcoin), aviation (drones).
http://twitter.com/balajis/status/447633948592463873
— Balaji S. Srinivasan (@balajis)Sun, Mar 23 2014 07:20:24 - 23/Uber/Lyft, Airbnb, Tesla just the start. Poetically: almost any vertical regulated by a TLA is ripe for an eventual full stack co IPO.
http://twitter.com/balajis/status/447635002872692737
— Balaji S. Srinivasan (@balajis)Sun, Mar 23 2014 07:24:36 - 24/Under appreciated aspect: full stack company can manage compliance more easily once beyond early stage. Hit enter, dump DB, submit form.
http://twitter.com/balajis/status/447635340128305153
— Balaji S. Srinivasan (@balajis)Sun, Mar 23 2014 07:25:56 - 25/An ideal full stack co has: a) git/DVCS at the core b) domain experts c) domain monetization knowledge d) a burning reason to fix things
http://twitter.com/balajis/status/447636815361474560
— Balaji S. Srinivasan (@balajis)Sun, Mar 23 2014 07:31:48

