Apple's new CEO Tim Cook did things differently in his first event as Apple's official leader. The low-key CEO had no problem not making a big bang in his first presser as Steve Jobs replacement. Cook did not introduce the iPhone 5 to the world Tuesday in fact Cook did not introduce an iPhone at all.
Apple's announcement of an iPhone 4S left most journalists a bit bored this morning, though the new phone is clearly an improvement over the 14-month-old iPhone 4. One wonders if simply renaming it the iPhone 5 would have generated more excitement.
One of the minor things that Apple announced during his "Let's Talk iPhone" announcement Tuesday in Cupertino was that it is getting into the greeting card business. They have a new app that will allow you to design and print cards from your iPhone.
During Tuesday's iPhone event, Apple took some time to update two of its iPods: the Nano and the Touch. First, the Nano: the form factor is essentially the same, but there are some UI updates that include bigger icons for easier navigation.
Apple's new iPhone 4S is just last year's design loaded with a new brain and more memory. It will run your apps faster and Apple's new iOS5's Assistant, an artificial intelligence program that listens and interprets your orders.