Will social media determine the outcome of the General Election?
Spoiler alert: NO
- Well, at least not THIS General Election.
- "57% of people polled lean towards TV debates and direct party communication; 20% mentioned social media" @capbyrne
- Perfect example of this - the Scottish referendum.
- Young voters engage hugely online but they don't actually vote. As a result, no policies are targeted at them; there seems to be a disconnection between the two.
- Social media buzz around #GE2015 tends to circle around "banter-y" posts and the candidates' caricature - causing a shift in influence perhaps but no tangible results; no call to action yet.
- "The Greens are the best of the worse, at least making a start, telling a story"
- It's all about the narrative; making content relevant and shareable, trying to connect with that crucial 4-6%
- ...as opposed to the Torries focusing on fighting Miliband's caricature - will he trip, how sloppily he'll eat and so on
- Political systems haven't migrated online at all. Politicians however, kind of have. In 2010, only 25% of MPs were online; now 2/3 of them.
- Content is still king - "what needs to be applied is simple: Commission, collaborate & raise up" @papertimelady