The Importance of Free Shipping in the Competitive Marketplace

Many e-commerce websites offer free shipping if customers place an order above a certain dollar amount, but others are still holding back from this marketing strategy.

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  1. Many e-commerce websites offer free shipping if customers place an order above a certain dollar amount, but others are still holding back from this marketing strategy. Yet survey results from Deloitte that appeared in November 2015 found that free shipping was continually listed as the most important priority for online shoppers. Without offering consumers this option in mobile website design in Bucks County, online retailers risk losing those customers to other e-commerce sites or even to brick-and-mortar stores.

    Even when customers would love to have fast shipping as they make last-minute buying decisions, they prefer free shipping over that option. Apparently people are willing to provide a gift recipient with an image of the upcoming present. That gift may arrive a few days after Christmas or a birthday, but the consumer has saved money.

    The importance of having a user-friendly mobile site offering free shipping cannot be stressed enough by today's website application developer. Consumers like having the option of going to the mall or other local shopping centers and looking at products in person while still considering buying those items online. They compare brands, types and pricing, making their decisions as they roam about town.

    The general population increasingly owns mobile devices that allow them to do these comparisons and buy online. Most adults have smartphones now and about half of them own a tablet, or both a tablet and a smartphone. If the shipping cost drives the grand total up beyond what the consumer will pay at the store, this person most assuredly will just buy the item right there at the counter. Now customers don't even have to think about how fast the shipping is; they've already got what they need.

    The image of consumers as preferring to stay home and shop online, especially during the holiday season, is valid to a certain extent. Nevertheless, many people enjoy shopping at stores. Some view the activity as a regular hobby, and others like the festivity of Christmastime. Online retailers still must compete effectively with stores that consumers visit in person. A website design company such as netStride can help them do so.
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