Understanding Mobile Advertising

When it comes to marketing, mobile advertising is considered the next big thing. Advertising through mobiles is quite similar to online advertising with the only difference being that the audience is much larger.

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  1. When it comes to marketing, mobile advertising is considered the next big thing. Advertising through mobiles is quite similar to online advertising with the only difference being that the audience is much larger. For example, there are currently more than 4.5 billion people in this world that use mobile phones whereas there are just over 1 billion that use laptops. But most companies don't devote more than a measly 1 % of their total advertising budget towards mobile advertising. Considering that more than 90 % of the people in the United States are using mobile phones today, I really don't see how mobile advertising can be avoided any longer. 

    Of every cell phone available in the world today, more than 98 % of them have the ability to send or receive text messages or SMS's. In fact, this is now the most popular and widely used forms of communication in the world. The main reasons for its popularity are that it is user friendly and doesn't cost too much. You don't any additional applications to use it either. And most service providers in the United States offer free messages to their subscribers. Even if you don't want to buy a messaging plan, you will still be able to receive messages for free. While email messages might not get responses for days on end, SMS messages are usually answered within a few hours.
  2. The only reason why mobile advertising hasn't already climbed to the top of every advertising companies list is because of the cost involved in making mobile ads. While large companies may be able to put in the initial investment required to succeed in mobile advertising, smaller playing just don't have the capital to invest. 

    Another problem of mobile advertising is when a company chooses to advertise through mobile ad networks, they will need to alter their websites so that they are compatible for mobile users as well. There is no point advertising through mobile ad networks if your users can't even visit a mobile friendly website when they click on your ad. Many other features like click to call, etc. need to be included in mobile advertisements as well if you want them to be effective. So you see, many companies stay away from this method of advertising because of the amount of time and effort involved in getting it off the ground. 

    All I can say is that mobile advertising certainly has managed to pique the interest of many businesses all over the world and it is just a matter of time before everyone jumps on the bandwagon. I guess the only question you need to ask yourself is, will you wait till everyone else jumps on or will you be one of the first few that takes advantage of the wide reach of this platform?
  3. "Mobile Tips #2", Mobile, Marketing, Advertising, SMS
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