Super Bowl 2013: 12 ads to watch for

At $4 million for a 30-second spot, advertisers are throwing out all the stops for Sunday's Super Bowl, which is expected to draw more than 111 million viewers. Expect big stars, special effects and plenty of viewer interaction. Here are a dozen of the best commercials to keep an eye out for.

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  1. Samsung Mobile rolls out an all-star cast for it's "Big Pitch" ad in the fourth quarter. Paul Rudd and Seth Rogen star, with "Iron Man" director Jon Favreau behind the camera. Here's a teaser, with a little meta commentary of the vocabulary prohibitions of Super Bowl advertising:
  2. Samsung Mobile USA - El Plato Supreme
  3. Audi's first-quarter "Prom" commercial features an ending that was voted on by viewers in an online poll:
  4. Audi 2013 Big Game Commercial - "Prom"
  5. The Kia Sorento takes the special-effects route, with a dad coming up with a space fantasy version of where babies come from:
  6. "Space Babies" 2014 Kia Sorento Big Game Ad
  7. Speaking of special effects, Toyota has this cinematic spot starring Kaley Cuoco as a genie granting a family's wishes, to the tune of Skee-Lo's "I Wish":
  8. Toyota RAV4 2013 Big Game Commercial "Wish Granted" Starring Kaley Cuoco (Official)
  9. Coca-Cola mashes up movie genres in "The Chase." Fans will vote on who they want to win the race, with the winning commercial airing after the game.
  10. Hyundai assembles the greatest playground football team ever:
  11. 2013 Hyundai Santa Fe | Big Game Ad | "Team"
  12. Volkswagen has already courted controversy with this Jamaican-accented spot scheduled for the second quarter:
  13. Volkswagen Super Bowl 2013 Game Day Commercial | Get In. Get Happy.
  14. Budweiser aims for the tear ducts with a baby horse, Fleetwood Mac and an emotional reunion (it's nothing, I just got a little salsa in my eye):
  15. 2013 Budweiser Super Bowl Ad — The Clydesdales: "Brotherhood"
  16. Meanwhile, Taco Bell goes for fun-loving (and fun.-loving) old folks:
  17. Viva Young - 2013 Taco Bell Game Day Commercial
  18. 49ers fans will love this Sketchers ad (wait for it . . . ):
  19. SKECHERS Relaxed Fit Commercial with Joe Montana & Ronnie Lott
  20. Mercedes-Benz rolls out Willem Dafoe, Usher and Kate Upton in this clever spot, and the early favorite for "Commercial Featuring the Creepiest Fingernails":
  21. Mercedes-Benz 2013 Super Bowl Commercial (Extended Cut): "Soul"
  22. And finally, Cars.com adds a melodramatic spin on the ol' Candid Camera prank. The last line's a great kicker, too:
  23. Dramatized Focus Group

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