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5 Lessons for Storytelling in the Age of #IoT

From Greek Poets to Social Media Storytellers, those who knew to translate the power of storytelling into the media of their time always have been able to inspire people to take action. Today, the Internet of Things creates the opportunity for any element of a story experience to have a voice.


  1. Lesson 1: Don´t sacrifice a great story in the name of technology

  2. Never underestimate the power of a great story
  3. Lesson 2: People don´t just want to be told a story, they want to be part of it

  4. Michael Schmidtke - From Storytelling To Storydoing - LeWeb'14 Paris
  5. Coca-Cola Content 2020 Part One
  6. Lesson 3: Each media does what it does best in a transmedia storyworld

  7. Lesson 4: The power of a good story comes down to neurochemicals