A description of the panel from SXSW:
- "As more is consumed on mobile devices and within apps, media organizations are faced with a question of how to compete with the original content on Vine, Instagram, Tumblr, YouTube, and other social networks. BuzzFeed has created an entire team to create original content for these networks, while others have tried aggregation, and entirely new media organizations have sprung up to answer these questions. What are their creative processes? How are they experimenting collecting data and measuring success? What are the pros and cons of publishing on a platform that you don't own or control? Summer Anne Burton will talk about how BuzzFeed thinks about these platforms and how her team there sees the future of media and distribution. This session will delve into real-life examples of what BuzzFeed is doing now on these platforms and what they have planned for 2015."
Summer Anne Burton's Twitter / LinkedIn profile:
Summer Anne Burton (@summeranne) | TwitterThe latest Tweets from Summer Anne Burton (@summeranne). Boss at BuzzFeed's @YrBFF! Baseball drawings at http://t.co/nQ6ttQe7MQ. Into kindness, songs, and animals. Bed-Stuy, Brooklyn
Summer Anne Burton | LinkedInView Summer Anne Burton's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Summer Anne Burton discover inside connections to recommended job candidates, industry experts, and business partners.Selected Twitter notes from the panel:
.@summeranne using her dads email rules as a proxy for distributed content #sxsw pic.twitter.com/HAuklN2RWI
.@summeranne: an old social media strategy builds content around something like an amazing photo. "click link right here to see it." #SXSW- .@summeranne when BuzzFeed Video started, people didn't want videos on http://buzzfeed.com . but they did well on FB / YT. #SXSW
.@summeranne BuzzFeed BFF team was started with mission- what would BuzzFeed be if it didn't have a website. #sxsw pic.twitter.com/ntHdXo5teD- .@summeranne: when you hire people who are obsessed with the Internet, they are already self-motivated by success on the Internet. #sxsw
- .@summeranne encourages the team to try quick experiments - things that take a few minutes, and use data to pass or fail. #SXSW
- .@summeranne BFFs focus is mobile and social: Tumblr, Instagram and Vine, but also Snapchat and messaging apps. #sxsw
- .@summeranne Tumblr hot topics: fandom, social justice, pop culture, humor. Not a traffic source. #sxsw
- .@summeranne Instagram: Celebs, not just for photos, visual interesting, tagging friends in the content. Quick& dirty can work well. #sxsw
- .@summeranne: Giving creative folks a clean sheet of paper can be tough. Vine's limiting features can inspire. #sxsw
- .@summeranne: Most shared content are funny things that relate to personal relationships. #sxsw
- .@summeranne: Twitter is easy to experiment and it's hard to overtweet. Most people won't unfollow. Including photos is important. #sxsw
- .@summeranne being willing to give your content away to people where they are is a great experience for everyone. #sxsw
- .@summeranne: When people sit in an office & make content on a computer, they forget people consume it everywhere, especially mobile #sxsw
- .@summeranne being funny is hard. They do a gut check with their team to make sure it makes them laugh first. #sxsw
.@summeranne: Ten key takeaways from her Distributed Content session at #sxsw pic.twitter.com/uRQ0Px4U1b
SXSW 2015: "The Future Of Distributed Media" recap
A recap of the SXSW discussion from BuzzFeed's Summer Anne Burton from March 14, 2015.
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