A description of the panel from SXSW:
- "Join Dao Nguyen, BuzzFeed's Publisher to learn how the site uses art and science to understand shareability, distribution and how to integrate strategic data-driven research to grow audiences online."
Dao Nguyen's Twitter / LinkedIn Profiles:
- — daozers (@)Tue, Mar 17 2015 18:01:43
Dao Nguyen (@daozers) | TwitterThe latest Tweets from Dao Nguyen (@daozers). Publisher, @BuzzFeed. New York, NY
Dao NguyenApplied Math / Computer Science - View full profile I have worked for 18 years in technology, almost all of them at Internet businesses. I developed a deep understanding of the many aspects of online media - technical, editorial, advertising, marketing - during my tenure at Le Monde Interactif (publisher of lemonde.fr, largest news website in French) where I was CEO for three years.Selected Twitter notes from the panel:
https://twitter.com/MatthewKnell/status/576435837623091200
— Matthew Knell (@MatthewKnell)Fri, Mar 13 2015 17:33:08- .@daozers: Lots of people can trick you into clicking - but no one can actually trick you into sharing something. #shareable #sxsw
https://twitter.com/MatthewKnell/status/576435980711776256
— Matthew Knell (@MatthewKnell)Fri, Mar 13 2015 17:33:42 - .@daozers: With primetime TV, the goal is content that 80% think is good. With social content, you're focusing on <10%. #shareable #sxsw
https://twitter.com/MatthewKnell/status/576436666119892992
— Matthew Knell (@MatthewKnell)Fri, Mar 13 2015 17:36:25 - .@daozers: People share content that has emotional appeal. Content is being as a proxy for conversation. #shareable #sxsw
https://twitter.com/MatthewKnell/status/576436876074196992
— Matthew Knell (@MatthewKnell)Fri, Mar 13 2015 17:37:15 - .@daozers gives @catesish a plug for #thedress. Within 12 hours, the post had been seen by every country in the world. #shareable #sxsw
https://twitter.com/MatthewKnell/status/576437138352414720
— Matthew Knell (@MatthewKnell)Fri, Mar 13 2015 17:38:18 https://twitter.com/MatthewKnell/status/576437476522344448
— Matthew Knell (@MatthewKnell)Fri, Mar 13 2015 17:39:38- .@daozers: Content can be aspirational as well. Their "If Women Catcalled Man" got 50MM views. #shareable #sxsw
https://twitter.com/MatthewKnell/status/576437610329018368
— Matthew Knell (@MatthewKnell)Fri, Mar 13 2015 17:40:10 - .@daozers: Content is global. Humans all over the world are quite similar and inspired by kindness and generousity. #shareable #sxsw
https://twitter.com/MatthewKnell/status/576438160818905088
— Matthew Knell (@MatthewKnell)Fri, Mar 13 2015 17:42:21 - .@daozers: A traffic growth funnel: Tools & Insights, Acquisition, Retention, Sharing. #shareable #sxsw
https://twitter.com/MatthewKnell/status/576438335922679808
— Matthew Knell (@MatthewKnell)Fri, Mar 13 2015 17:43:03 - .@daozers: BuzzFeed built their own CMS from the ground up and allows them to influence editorial behavior. #shareable #sxsw
https://twitter.com/MatthewKnell/status/576438495109074944
— Matthew Knell (@MatthewKnell)Fri, Mar 13 2015 17:43:41 - .@daozers: How do you get editors see content on mobile? They allow them preview mobile experience FIRST, then desktop. #shareable #sxsw
https://twitter.com/MatthewKnell/status/576438783547170817
— Matthew Knell (@MatthewKnell)Fri, Mar 13 2015 17:44:50 - .@daozers: CMS has preview tool for how posts will look on social, and allow them to change images for format on Pinterest. #sxsw #shareable
https://twitter.com/MatthewKnell/status/576438956407029760
— Matthew Knell (@MatthewKnell)Fri, Mar 13 2015 17:45:31 - .@daozers: For retention, they have a social reproduction rate and predict how often something its likely to be shared. #sxsw #shareable
https://twitter.com/MatthewKnell/status/576439350478647296
— Matthew Knell (@MatthewKnell)Fri, Mar 13 2015 17:47:05 - .@daozers: They try to promote content that WILL be popular. Not content that already is (it's too late if you do). #shareable #sxsw
https://twitter.com/MatthewKnell/status/576439509149167616
— Matthew Knell (@MatthewKnell)Fri, Mar 13 2015 17:47:43 - .@daozers: their tool can predict CTR of particular images and how they will perform within articles. #sxsw #shareable
https://twitter.com/MatthewKnell/status/576439862242516992
— Matthew Knell (@MatthewKnell)Fri, Mar 13 2015 17:49:07 - .@daozers: their tool can predict CTR of particular images and how they will perform within articles. #sxsw #shareable
https://twitter.com/MatthewKnell/status/576439862242516992
— Matthew Knell (@MatthewKnell)Fri, Mar 13 2015 17:49:07 - .@daozers: Pinterest is their 2nd largest referrer. One-click Pin button in Pinterest app increased share rate by 10x. #shareable #sxsw
https://twitter.com/MatthewKnell/status/576440349834489856
— Matthew Knell (@MatthewKnell)Fri, Mar 13 2015 17:51:03 - .@daozers: How do you measure shareability? They use metric called "Social Lift"-multiple of traffic you get from sharing. #sxsw #shareable
https://twitter.com/MatthewKnell/status/576441108521230336
— Matthew Knell (@MatthewKnell)Fri, Mar 13 2015 17:54:04 - .@daozers: Data will never tell you WHY someone is doing something, just WHAT they are doing. #shareable #sxsw
https://twitter.com/MatthewKnell/status/576441652711178240
— Matthew Knell (@MatthewKnell)Fri, Mar 13 2015 17:56:14
SXSW 2015: "The Art and Science of Shareability" Recap
A recap of the discussion featuring Dao Nguyen of BuzzFeed from March 13, 2015.
by
Matthew Knell ✓50 Views
Matthew Knell ✓50 ViewsA description of the panel from SXSW:
- "Join Dao Nguyen, BuzzFeed's Publisher to learn how the site uses art and science to understand shareability, distribution and how to integrate strategic data-driven research to grow audiences online."
Dao Nguyen's Twitter / LinkedIn Profiles:
Dao NguyenApplied Math / Computer Science - View full profile I have worked for 18 years in technology, almost all of them at Internet businesses. I developed a deep understanding of the many aspects of online media - technical, editorial, advertising, marketing - during my tenure at Le Monde Interactif (publisher of lemonde.fr, largest news website in French) where I was CEO for three years.Selected Twitter notes from the panel:
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