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Brand Journalism in the Real-WorldBrand journalism is often defined by what it isn't. It's not just blogging, it's not PR, but it isn't traditional reporting either. This ...
@kvox - 9198 Tweets, 5671 Followers, 1411 Following.Word wrangler at Twitter. Media obsessive, art & dog enthusiast. Internet lover. Seeker of the obscure and ironic. Amused by much. Hopeful.
@ericaswallow - 7318 Tweets, 7528 Followers, 1001 Following.Director of Community @contently | Owner @southernswallow | Formerly @nytimes @mashable | @orangespotting all the days | Future founder @...
@noyesjesse - 2849 Tweets, 1255 Followers, 1003 Following.Corporate Reporter @Eloqua. Tell stories with blogs, social media, content marketing & more. Talk marketing, branding & tech. Taco connoi...
Ann Handley (@MarketingProfs) on TwitterSign up for Twitter to follow Ann Handley (@MarketingProfs). Head of Content here at ‘Profs. People seem to like my writing: http://www.c...- Selected social content from the #brandjour hashtag.
- Almost show time! #BrandJour panel in 10. http://instagr.am/p/IE1VxCoset/ IE1VxCoset/
Speaking on the "Brand Journalism in the Real World" #SXSW panel. #brandjour [pic]: http://4sq.com/A1jJLT T
This morning's #brandjour session starting with quote: "content is the new black". Nice! #SXSW
>@MarketingProfs Brand journalism is the "new black" - lots of brands hopping on. But a lot of it was "backwater" - unwashed. #brandjourn
Session by @MarketingProfs on brand journalism - 60% of brands spend more on #brandjour. Danger, lot of that is "worn over press releases"- 41% of survey respondents said producing engaging content was their biggest challenge. #brandjour
Content Marketing is like sex in high school. Everyone says they're doing it but no one is doing it very well. #brandjour #SXSWi
- It's all about the story: The story is about who you are - giving flesh and bones to who you as a company. #brandjour
According to @kvox, there's no need to talk about brand journalism; it's called "corporate communications." Amen! #brandjour
Company communications today need to be friendly, informative and even entertaining #brandjour #sxsw- Hmm ... @noyesjesse doesn't like "brand journalism" either. He sees it as internal and external voices together telling a story. #brandjour
"brand journalism is bringing in voices together to tell a story, and it shouldn't be about that company" #brandjour @noyesjesse
If we are discussing ethical communications, there is no dark side or light side in my opinion #brandjour Either side can abuse power. #prsa- "talk to people in a very human way" says @noyesjess. the best person to tell the story is often not a marketer #brandjour
#SXSW - 2012: Brand Journalism in the Real World
This session will focus not only on defining brand journalism, but also will go in-depth on what brand journalism looks like in action, how organizations can incorporate editorial practices and how traditional journalists can make the shift.
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