>@kvox it can be challenging to decide what you want to say about the company. Sometimes you can't detail all. #brandjour- >@kvox you can negotiate internally about the information that you want to share - public wants more, inside - can't say all. #brandjour
- >@kvox sometimes you have to push back on people that say - wait until it's over. Sometimes you have to acknowledge a problem. #brandjour
- >@ericaswallow I think of my job at 100% as a journalist, since I don't talk about anything corporate on our blog. #brandjour
- @joeciarallo two points on lingo bingo!
- >@noyesjesse I spend a lot of time looking internal for voices to share. #brandjour
- >@noyesjesse if your name is attached to the brand, they don't care about your role when there are problems. #brandjour
- >@noyesjesse Brand journalist is not right for everyone. Discourage everyone to just jump into this. #brandjour
- >@ericaswallow thinks it's important for every company - may be difficult to get buy in - but it's the future. #brandjour
- >@noyesjesse there's no script for this. If someone has this job description down packed, run the other direction. #brandjour
- And #brandjour panel ends with a Fire Alarm at the Sheraton.
- Read my @Storify story: "#SXSW - 2012: Brand Journalism in the Real World" t.co/VZPYpxPm #storify #brandjour #sxsw
- @redheadjessica was that just you outside Sheraton without shoes on? Lol
Pinterest succeeded by ignoring #SXSW and coastal tech hubs. t.co/8UewCKhL- #chevysxsw need some cars up at Sheraton!
- Free tacos from @virtue (@ InterContinental Stephen F. Austin Hotel for Community Manager Meet Up w/ 172 others) t.co/HMuEQ9KR
My SXSW Story -- Monday, March 12th
Check out what I did, who I met, where I went in Austin today.
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Matthew Knell ✓11 Views
Matthew Knell ✓11 Views
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