2012 Dachis Group Social Business Summit Austin

I had the pleasure of attending this pre-SXSW conference for the second year in a row - and again, it didn't disappoint. Here are some highlights.

Matthew Knell ✓189 Views

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Summit agenda
Social Business Summit 2012
The Social Business Summit series is hosted and curated by Dachis Group. The Social Business Summit explores the most current ideas in So...
Socialbusinesssummit
The event was held at the W Austin on 2nd Street.
W Austin
Rad, but no financing of beverages. You pay San Francisco prices. Make sure you have your spending money ready. If you see me, say "hi." ...
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Session #1: Developing a Scalable Social Business
Jeremiah Owyang (@jowyang), Altimeter Group, Partner
@jowyang sharing the stages of maturity in the #socibiz hierarchy #sbs2012 http://instagr.am/p/H6okrUxDMg/ H6okrUxDMg/
katmandelstein @katmandelstein
·
Thu, Mar 08 2012 15:18:53
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http://twitter.com/katmandelstein/status/177775402104782848
— katmandelstein (@)Thu, Mar 08 2012 15:18:53
igotan @
#SBS2012 @jowyang 's Social Business Readiness: How Advanced Companies Prepare Internally. http://slidesha.re/Az6ajv z6ajv jedsingeringer
Thu, Mar 08 2012 15:58:21
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http://twitter.com/igotan/status/177785333864333313
— igotan (@)Thu, Mar 08 2012 15:58:21
dhinchcliffe @
Most orgs structure for #socbiz either decentralized, centralized, hub-and-spoke, or holistic. H & S is leading. - @jowyang #sbs2012
Thu, Mar 08 2012 15:10:30
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http://twitter.com/dhinchcliffe/status/177773294425088001
— dhinchcliffe (@)Thu, Mar 08 2012 15:10:30
dmeiselman @
Holistic Social approach comes from culture. Dell able to use it cause CEO thinks he's in Cust Support @jowyang #SBS2012
Thu, Mar 08 2012 15:13:32
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http://twitter.com/dmeiselman/status/177774055875817472
— dmeiselman (@)Thu, Mar 08 2012 15:13:32
katmandelstein @
Average number of social media accounts in a major company is 176 and 1 out of 330 employees posts daily via @jowyang #SBS2012
Thu, Mar 08 2012 15:14:26
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http://twitter.com/katmandelstein/status/177774282733137920
— katmandelstein (@)Thu, Mar 08 2012 15:14:26
MatthewKnell @
TIP: To help limit rogue company social, publish an "official" directory on your site. Only way to get on is to talk to SM team. #sbs2012
Thu, Mar 08 2012 15:14:50
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http://twitter.com/MatthewKnell/status/177774383169945600
— MatthewKnell (@)Thu, Mar 08 2012 15:14:50
MatthewKnell @
"SM Center of Excellence" model provides governance, policies and guidelines, training, measurement support. #sbs2012
Thu, Mar 08 2012 15:15:49
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http://twitter.com/MatthewKnell/status/177774629455265792
— MatthewKnell (@)Thu, Mar 08 2012 15:15:49
iMediaMichelle @
@altimetergroup finds that Corporate Social Strategists tend to b female. Women playing key role in pioneering of #socbiz #SBS2012
Thu, Mar 08 2012 15:15:56
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http://twitter.com/iMediaMichelle/status/177774659742343168
— iMediaMichelle (@)Thu, Mar 08 2012 15:15:56
themaria @
@jowyang - challenge is to align the whole company around measurements that mean something & contribute to business goal #sbs2012
Thu, Mar 08 2012 15:20:07
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http://twitter.com/themaria/status/177775711715721216
— themaria (@)Thu, Mar 08 2012 15:20:07
rynomite @
Social Media Measurement Compass @jowyang #SBS2012 @dachisgroup http://flic.kr/p/abRsKT sKT
Thu, Mar 08 2012 15:23:01
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http://twitter.com/rynomite/status/177776441369436160
— rynomite (@)Thu, Mar 08 2012 15:23:01
psalinger @
Are you integrating social data into your customer databases? Still early for social business says @jowyang #sbs2012
Thu, Mar 08 2012 15:22:41
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http://twitter.com/psalinger/status/177776358544519168
— psalinger (@)Thu, Mar 08 2012 15:22:41
chickfoxgrover @
@jowyang prediction: new employee: you'll be handed a mobile phone, an email account and some social media "keys" #sbs2012
Thu, Mar 08 2012 15:16:51
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http://twitter.com/chickfoxgrover/status/177774891737690113
— chickfoxgrover (@)Thu, Mar 08 2012 15:16:51
kerrinoeth @
Love that Salesforce rewards their "Chatteratti" for using Chatter to build knowledge across their business. #sbs2012.
Thu, Mar 08 2012 15:22:17
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http://twitter.com/kerrinoeth/status/177776259231784960
— kerrinoeth (@)Thu, Mar 08 2012 15:22:17
kenbruno @
Companies that achieve true social business maturity will be faster than real time @jowyang #sbs2012
Thu, Mar 08 2012 15:21:44
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http://twitter.com/kenbruno/status/177776120970743809
— kenbruno (@)Thu, Mar 08 2012 15:21:44
Summary by @jowyang at #sbs2012 by @dachisgroup @ W Austin http://instagr.am/p/H6pW_nNZ96/ H6pW_nNZ96/
andymorris @andymorris
·
Thu, Mar 08 2012 15:25:38
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http://twitter.com/andymorris/status/177777103075418112
— andymorris (@)Thu, Mar 08 2012 15:25:38
Session #2: Top 5 Social Business Successes You Would Never Have Predicted!
Sandy Carter (@sandy_carter) IBM, VP, Social Business Sales and Evangelism
Ryan Green @rynomite
Surprise trend #1: great innovation comes from new places #SBS2012 @sandy_carter
Thu, Mar 08 2012 15:44:28
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http://twitter.com/rynomite/status/177781838738235392
— Ryan Green (@rynomite)Thu, Mar 08 2012 15:44:28
chelseakomlo @
@sandy_carter #SBS2012- USDA is leveraging social- "Know your farmer!" Cool.
Thu, Mar 08 2012 15:32:56
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http://twitter.com/chelseakomlo/status/177778937773035523
— chelseakomlo (@)Thu, Mar 08 2012 15:32:56
chrisheuer @
#sbs2012 @sandy_carter (IBM) says one of the most surprising things about #socbiz is that Finance & Government are leading in adoption #yam
Thu, Mar 08 2012 15:32:24
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http://twitter.com/chrisheuer/status/177778802536091648
— chrisheuer (@)Thu, Mar 08 2012 15:32:24
iMediaMichelle @
Smart. Begin #socbiz transformation from the inside out. German companies lead the way according to IBM. #SBS2012
Thu, Mar 08 2012 15:29:57
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http://twitter.com/iMediaMichelle/status/177778187613376512
— iMediaMichelle (@)Thu, Mar 08 2012 15:29:57

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