Disclaimer: While I have in the past been involved in the development of CNECT's new Digital Agenda site, this is written in a personal capacity. Nevertheless, it'll probably still get me into trouble! ;-(
I guess this is a good place to start:
The link is to a blog post by Gerald Santucci, a Eurocrat working at DG CNECT. It is - by any standard - not exactly Shakespearean.
But what interested me was the opprobrium the post received:
To which the obvious reaction was that the author is not English either.
In fact, he's not in comms at all:
This didn't calm the hysterical masses*
* OK, maybe "hysterical masses" is overstating it a bit! ;-)
The thing is, it got me thinking...
The point being that CNECT is trying out something: rather than having all of their comms done by a central comms unit, the comms unit is enabling people across the DG to communicate.
This is in line with a lot of comms thinking in the social age - for example, empowering staff to be ambassadors on social media, and preferring a steady stream of authentic voices, interacting with users, over the occasional, hyper-polished piece of silent brochureware copy.
However, people outside a comms unit are less likely to write
journalistically, even in their own language. And the Commission is not
exactly dominated by native English speakers. The predictable result wasn't
In fairness, they have a point: