The process of marketing today is much different than it was 20 years ago largely due to the requirements for SEO and all of the technical knowledge in regard to social media. This is where the action is and everyone knows it. Consequently marketing recruitment agencies are looking for talent in these areas.
Marketing recruitment agencies come in several forms, one being the job boards such as Career Builder, Monster and similar venues. These are not technically "recuriters" but they do make up a large part of the market for new talent.
Some talent is recruited directly off of Linkedin, but many major brands like to use preferred job placement agencies
with whom they are familiar and who they have done business with in the past.
Then there are the contracted employment firms, or the head hunters, also called contingency recruiters. They work on a straight commission basis, so their incentive is the same as the person being recruited that is to get the position. So, the headhunter will want to find out all that can be listed about the potential candidate so all of their talents will fit what the hiring company is looking for.
The dynamics are interesting in these current times too, in that with venues such as Linkedin, the hiring companies can go right away and look at the Linkedin profile of the candidate and make some preliminary judgments right there.
Of course recruiters are looking for candidates who have the skills to fill marketing manager jobs toronto
, and the track record that the candidate has with the use of those skills. Major brands are looking for people who not only have the skills, but they need to see a resume that showcases what the candidate has been able to accomplish in the marketing field.
The candidate that will be successful will have a firm grasp of all the different aspects of online marketing. It goes without saying that SEO must be a strong suit, but social medial marketing is going to have to be right up there with it. Facebook, Twitter, Instagram, Pinterest and all other of the social media collection will have to be a strong area as well.
SMS marketing is another approach that is gaining as well, as over 60 to 70 per cent of all internet searches are now being accomplished on mobile devices. While SMS may not be the main event, it is great for follow-up for other types of "attraction" marketing.
The whole mix of marketing today consists of print marketing, TV and Radio, and finally internet marketing. Most brands will be incorporating all three, or whatever works.
Different recruiting firms will emphasize different talents and skills, depending upon what the mix of background and experience
is that they are looking for. Just suffice it to say that the need for good talent in this area is only going to grow as the internet niche is booming.
People who have the skills and background in the cyber marketing niche would do well to polish up their resumes and Linkedin profiles to make the best impression, as these are key areas that potential employers will see right up front.