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Welcome to #CafeCRM - 13 April 2011

The story of Cafe CRM in Johannesburg, 13 April 2011


  1. Warren Hero at #CafeCRM. A cool ex FNB turned gov mover/shaker
    Warren Hero at #CafeCRM. A cool ex FNB turned gov mover/shaker
  2. Warren Hero, chairperson of the CRM SIG opened Cafe CRM and welcomed all the digital natives,  including the adopted and the immigrants.  This was in honor of Andy Hadfield, lead conversationalist and proudly digital native.

    The conversation is on social media, organisations and customers.  To tweet or not to tweet, that is the question.

  3. Manti introduced the inspiration behind Cafe CRM.

    Cafe CRM is a knowledge cafe.  It is a format to engage a group in conversation and surface tacit knowledge.

    Juanita Brown and David Brown are recognised as pioneers for the knowledge café movement. They formed the World Café in 1995 and define it as “a conversational process based on a set of integrated design principles that reveal a deeper living network pattern through which we co-evolve our collective future” (The World Café:

    David Gurteen says that a knowledge café brings a group of people together to have an open, creative conversation on a topic of mutual interest to surface their collective knowledge, to share ideas and to gain a deeper understanding of the issues involved. The conversation ultimately leads to action in the form of better decision making and innovation (

    Andy will lead the conversation.  We will pose questions for discussion and facilitate feedback to gather the collective knowledge.

  4. Then it was time for Andy's opening conversation.  Great presentation, Andy, zen with zest (the opposite of #deathbypowerpoint).  It's available on slideshare - another social tool for sharing content.

    He started the conversation with "Introduction to the South African Digital Landscape".

  5. How to start a movement by Derek Sivers had quite an impact on Cafe CRM's patrons. 
  6. Derek Sivers: How to start a movement