The Management Strategy Pitfall, How Change Can Be a Problem

A famous politician has said that changing America is like changing the course of an elephant the size of New York City.


  1. A famous politician has said that changing America is like changing the course of an elephant the size of New York City. The elephant has a course, and it will continue barreling down the course. The only thing that will change its path is a fundamental shift or a huge massive distraction to begin the elephant turning down a new pathway. The metaphor seems absurd on paper, but it applies to the larger economic wheel of the United States. It also applies to the businesses within that economic wheel. The act of driving change is famously difficult. How is a change made? The bigger question to ask is, how is change enforced? If the wheel does not embrace the change, the change will not occur.

    Avoiding Pitfalls

    Business leaders absolutely have to drive the strategy to the business. Management tends to fall into a common pitfall. This pitfall is the downplaying of the change. Many staff members have seen this act out personally. The executives display a few changes in the business. They reiterate that the changes will be minor and that they will not drastically affect their daily business. The reasoning is sincere. They likely do not want to make the staff members uncomfortable, for change is always met with some resistance. If the executives can display this change is a mild inconvenience, the staff members will be open to it.

    Unserious Serious

    The negative repercussion of this approach is that the staff members will not take the changes as seriously. They are, after all, minor changes. The executives likely do not see it this way. These changes are fundamental to their strategy. The team members cannot embrace them nonchalantly because they will not stick.

    The management needs to be able to convey major aspects of the change in focus. The staff members should be aware of the details as it applies to them. But, they should also be made aware of the goals, as well as the purpose. Why is this change occurring in the first place? Change without purpose is rarely taken well. It must be anchored to a reasoning to be successfully integrated. Visit  for more on change management, executive leadership, and the principle of teaching why change is not only useful, but necessary.