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Highlights from Scott Havens' 'Inside the Atlantic' talk

Havens -- senior vice president of finance and digital operations at Atlantic Media Company -- talked about The Atlantic's online efforts during the Mashable Connect conference Saturday. His talk was titled "Inside the Atlantic: Getting Profitable by Going 'Digital First.'"

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  1. On social media & audience development:
  2. On aggregated Atlantic Wire content:
  3. On hiring and editing:
  4. On charging for online content - something The Atlantic once did and is considering again:
  5. The Atlantic has found new ways to generate revenue in recent years by going "digital first."
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