CIM panel on the future of social media for charities

I attended a CIM charity interest group panel discussion on Wednesday 10 September, chaired by David Girling, Lecturer at the University of East Anglia. The panel included Zoe Amar, David Donnan (Igentics), Nancy Furber (Unicef UK), Chris Thorn (The BHF) and Heather Broughton (Crimestoppers)


  1. David Girling introduced the panel and asked them a specific question each. First up Nancy Furber from Unicef UK was asked about using celebrities in charity campaigning 
  2. Next question went to Chris Thorn from the British Heart Foundation - was #bagitandbeatit a good hashtag and is reputation management more important than relationship management?
  3. The next question was for Zoe Amar on the ethics around a charity seemingly hijacking the #icebucketchallenge and how other charities can prepare now for their own ice bucket challenge moment.