- — Ria Bowler (@RiaBowler)Wed, Sep 10 2014 17:42:33
- David Girling introduced the panel and asked them a specific question each. First up Nancy Furber from Unicef UK was asked about using celebrities in charity campaigning
- — Laura Marcus (@MissLauraMarcus)Wed, Sep 10 2014 17:47:00
- — Lucy Gower (@LucyInnovation)Wed, Sep 10 2014 17:48:33Two years later a 'like' is more valuable now than it was perceived to be then - its the first stage of engagement #cimfuture
- — Social Misfits Media (@MisfitsMedia)Wed, Sep 10 2014 17:49:58
- — David Hunt (@d_p_hunt)Wed, Sep 10 2014 17:50:37Good insight on long-term results @UNICEF's #likesdontsavelives campaign from @nancyfurber. See also: http://www.theguardian.com/sustainable-business/likes-dont-save-lives-unicef-social-media … #CIMfuture
- Next question went to Chris Thorn from the British Heart Foundation - was #bagitandbeatit a good hashtag and is reputation management more important than relationship management?
- — Lucy Gower (@LucyInnovation)Wed, Sep 10 2014 17:53:01Next question - For charities - if you had to choose; what is more important relationship management or reputation management? #cimfuture
- — Steph Winteringham (@Steph_Winty)Wed, Sep 10 2014 17:55:43
- The next question was for Zoe Amar on the ethics around a charity seemingly hijacking the #icebucketchallenge and how other charities can prepare now for their own ice bucket challenge moment.
- — Kirsty Marrins (@LondonKirsty)Wed, Sep 10 2014 17:56:37
- — Social Misfits Media (@MisfitsMedia)Wed, Sep 10 2014 17:58:16
CIM panel on the future of social media for charities
I attended a CIM charity interest group panel discussion on Wednesday 10 September, chaired by David Girling, Lecturer at the University of East Anglia. The panel included Zoe Amar, David Donnan (Igentics), Nancy Furber (Unicef UK), Chris Thorn (The BHF) and Heather Broughton (Crimestoppers)
byKirsty Marrins214 Views