The Crowdsourcing

Crowdsourcing is the practice of engaging a ‘crowd’ or group for a common goal. It is usually used to solve problems, create new ideas, etc. Here, I will concentrate on discussing one question: how to make a successful crowdsourcing and use five points to talk about this question.

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  1. Here are my five points.

  2. 1 Taxonomy & Folksonomy

  3. First of all, what are taxonomy and folksonomy? Taxonomy is the mediation of the activity of the users or participants is controlled and shaped by creators. However, the problems with taxonomies occur when the creators and the users don’t share the same frame of mind.
  4. Therefore, folksonomy emerged. It is a process of using digital content tags for categorization or annotation. It allows users to classify websites, pictures, documents and other forms of data so that content may be easily categorized and located by users.
  5. Here is the case of crowdsourcing - the waze. It applies the taxonomy very well. Waze is a community-based traffic and navigation app. It is a app that share real-time traffic and road information by app users, in order to save everyone time. The active community of Waze map editors works to constantly improve and update Waze's maps.
  6. 2 Collective Intelligence

  7. Here is a video illustrates that what is collective intelligence.
  8. Collective Intelligence
  9. When a crowdsourcing project is able to harness collective intelligence, the results are often much better and more valuable than they could have been without the crowd. So, why the crowd is so important in a crowdsourcing project?
  10. It is because of the advantage of the non-expert. Moreover, the non-expert can develop into a crowd with wise, which called the wisdom of the crowd.
  11. BBC - The Code - The Wisdom of the Crowd
  12. In this video, the host was doing a experiment which could confirm the wisdom of the crowd.
  13. 3 Public Engagement

  14. Public engagement is similar to the collective intelligence, but they are not the same. Public engagement in a crowdsourcing can happened in a wide range. Sometimes, public engagement will cause the failure of a crowdsourcing project.
  15. Here are two cases that the public engagement fails. According to these two cases, a question emerged. Which one we should choose? Crowdsourcing widely or crowdsourcing wisely?
  16. 4 Intrinsic motivation & Extrinsic motivation

  17. In a crowdsourcing, the motivation that drive people to contribute their ideas can be divided into two kinds: intrinsic motivation and extrinsic motivation.
  18. This video talks about the importance of the intrinsic motivation. Comparing with extrinsic motivation, intrinsic motivation can be more effective for people.
  19. The puzzle of motivation | Dan Pink
  20. Nowadays, more and more crowdsourcing projects base on people' intrinsic motivation. The case is a project of MIT Center for collective intelligence and crowdsourcing. It is running thanks to people' interest to solving climate problems, which is one kind of intrinsic motivation.
  21. 5 Crowdsourcing & Crowdfunding