Enhanced AdWords Campaigns

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  1. On Wednesday 6 February, Google AdWords announced a major change that will affect the future of all their advertisers
  2. It's so big they've even announced a series of 6 webinars to cover the changes.
  3. Some liked the changes:
  4. Others really, really didn't:
  5. But what exactly are the changes - and what do they mean for advertisers?
  6. Device Targeting is Going to Change

  7. It's the end of device-specific campaigns.
  8. Desktop & Tablet Targeting
  9. Desktops and tablets will be grouped together with no way to opt out of either or modify bids by device:
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