What They're Saying: Social Guide Acquired by Nielsen

NM Incite, a joint venture between Nielsen and McKinsey & Company, is acquiring Brooklyn-based Social Guide, a Social TV analytics firm founded in 2010 and led by CEO Sean Casey and Erika Faust (biz dev and marketing), the company announced Monday. Financial details of the deal were not disclosed.

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  1. First Tweet (we could find)
  2. First Media Mention
  3. First Substantial Tweet, other than a RT
  4. Short analysis
  5. SocialGuide's tweet
  6. Matt Anchin (Nielsen Global Marketing & Communications)
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