Social Business Research

Resources for marketers developing a social business


  1. Google's document on the 'Zero Moment of Truth'
  2. The growth of smart phones in Ireland - data as at November 2011
  3. comScore reports that social networking is the most popular online activity worldwide accounting for nearly 1 in every 5 minutes spent online in October 2011
  4. This article includes the global research by Accenture painting a picture of Irish consumers with dwindling loyalty to service providers.
  5. This is the Accenture report on the Irish Consumer and their purchasing decisions
  6. The CMO Council surveyed over 750 of its members to gather insights and contributions for The 2011 State Of Marketing
  7. A study on how social tools and technologies are being used in organisations, transforming business processes and raising performance.
  8. The survey was undertaken with 80,000 people in 27 key internet markets
  9. Research by of the adoption of social networking in Ireland - April 2012
  10. Research by Ipsos MRBI about the adoption of social networking in Ireland - May 2012