I doubled a Facebook Page's following with a single photo contest.
- By introducing social media to ISEP's bi-annual photo contest, I redefined the existing voting process and increased the opportunity for social reach. Not only did ISEP see its Facebook audience double (due to the fan-gated voting app), promoting the contest on ISEP's relatively new Facebook, Twitter, and Instagram accounts also resulted in 10x more student entries than ever before.
I design graphics for social media.
- Because I am also a graphic designer, I know how important it is to pair an eye-catching image or graphic with every social media post. I've designed dozens of ads, cover photos, and campaigns for every platform -- like this one I designed for International Education Week.
I overhauled 3 publications using student-sourced social media content.
- I was tasked with redesigning ISEP's study abroad program catalogs. Historically, these publications were very text-heavy and boring. It just so happened that this project started immediately following a very successful photo contest (see above). I knew those student photos and stories would be able to tell the ISEP story far better than stock photos or long-winded content put together by staff. And rather than slapping some social media icons onto the back cover with the words "Follow @ISEPStudyAbroad," I included actual ISEP students' Instagram photos, blog post excerpts, and tweets (with their permission, of course!) throughout the catalog. To improve the user experience, I also incorporated image-heavy page layouts, large maps, and easy to read charts.
- The catalog's delivery was much anticipated by staff and students alike.
- The students were psyched to be on the cover of an international publication. So excited, that they were inspired to share it with all of their friends! Following the catalog's successful debut, we met and exceeded program application targets.
- Here's a #regram from one of the students who shared his Instagram photos with us. (It should be noted that he shared his photo below out of sheer excitement)
I presented on social media at an International Education conference.
- Following the early success of the ISEP's social media efforts, I was encouraged by my colleagues to present about the benefit of sharing student-sourced content on social media at a regional NAFSA International Education conference. Read the Storify wrap-up below.
- We received rave reviews from the international educators in attendance. Live-tweeting was a completely new concept to most of them -- especially live-tweeting at a conference.
I co-launched and manage a study abroad blog that's reached over 100,000 views.
- My co-worker and I launched ISEP's study abroad blog in December 2012. Since then the blog has reached over 100,000 views, and been featured on wordpress.com's Theme Showcase. I have written several posts for ISEP's study abroad blog, including "5 Resume Boosters Hidden in your Study Abroad Photos", a post that quickly spread through the International Education community, led to over 3,000 unique views in its first three days, and the blog's highest traffic day to-date.
- NAFSA is a leading professional association in the International Education community. A nod from NAFSA in the study abroad world is the equivalent to a high-five from Obama on the Hill.