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USOC vs. Knitters

The United States Olympic Committee ran into a social media crisis when it sent a cease and desist letter to Ravelry, a knitting group that wanted to host the "Ravelympics."


  1. It started with a cease and desist letter asking a knitting group to stop using the term "Ravelympics." But the language was harsh. Knitters were offended: 
  2. The USOC apologized: 
  3. That didn't go over so well.
  4. The USOC apologized again: 
  5. USOC spokesman Patrick Sandusky responded to hundreds of critics: 
  6. Several people accepted the apology: 
  7. Here's my interview with USOC spokesman Patrick Sandusky about the lessons he and his organization took from the controversy: 
  8. And now Ravelry is choosing a new name for the Ravelympics: