How to Beat The Big Guys by Building Content Hubs #bizheroes

What are content hubs and how can they help your audience find you? That was the topic of this week's #bizheroes and the convo was so good, we're going to follow up with a part II. Dive in, enjoy and tweet me with your thoughts on building content hubs. I'd love to hear your comments.

Kelly Hungerford33 Views

Favicon for https://storify.com

Woot! #BizHeroes is starting in less than 1 hour!!! Are you ready to talk about #contenthubs? pic.twitter.com/sBKJnaB6hp
Paper.li @paper_li
·
Tue, Aug 25 2015 17:07:18
Reply Retweet Favorite
https://twitter.com/paper_li/status/636223337572757504
— Paper.li (@paper_li)Tue, Aug 25 2015 17:07:18
Chris Barrows @CBarrows
Can’t be there today - but if you’re free - go check out #ChatWhirled (goes til 2 p.m. EST today, then #BizHeroes at 2!)
Tue, Aug 25 2015 17:35:07
Reply Retweet Favorite
https://twitter.com/CBarrows/status/636230336234553344
— Chris Barrows (@CBarrows)Tue, Aug 25 2015 17:35:07
Cendrine Marrouat @cendrinemedia
Hello everyone! #bizheroes
Tue, Aug 25 2015 17:50:30
Reply Retweet Favorite
https://twitter.com/cendrinemedia/status/636234209129033728
— Cendrine Marrouat (@cendrinemedia)Tue, Aug 25 2015 17:50:30
Cheval John @chevd80
Will be tweeting a lot in the next hour because of #bizheroes. Join in on the conversation
Tue, Aug 25 2015 17:56:17
Reply Retweet Favorite
https://twitter.com/chevd80/status/636235665290620929
— Cheval John (@chevd80)Tue, Aug 25 2015 17:56:17
Robert Moore @MediaLabRat
Please join David Bowie & I for #BizHeroes...starting now! https://www.youtube.com/watch?v=jBuwC4VJi50 … #WeCouldBeHeroes
Tue, Aug 25 2015 17:59:51
Reply Retweet Favorite
https://twitter.com/MediaLabRat/status/636236559931547649
— Robert Moore (@MediaLabRat)Tue, Aug 25 2015 17:59:51
Paper.li @paper_li
Happy Tuesday and welcome back to #Bizheroes! How was everyone's summer?
Tue, Aug 25 2015 18:00:02
Reply Retweet Favorite
https://twitter.com/paper_li/status/636236605460742144
— Paper.li (@paper_li)Tue, Aug 25 2015 18:00:02
My Brand Evolved LLC @mybrandevolved
Happy to be back! Excited for today's chat! #bizheroes #bizheroes
Tue, Aug 25 2015 18:00:05
Reply Retweet Favorite
https://twitter.com/mybrandevolved/status/636236621298434048
Tue, Aug 25 2015 18:00:05
Lisa Richards @_LisaRich
Checking in! #BizHeroes
Tue, Aug 25 2015 18:00:20
Reply Retweet Favorite
https://twitter.com/_LisaRich/status/636236681780162561
— Lisa Richards (@_LisaRich)Tue, Aug 25 2015 18:00:20
Cheval John @chevd80
@KDHungerford I am doing great. Just finished writing on my site about the #200th episode of my podcast here in downtown houston #bizheroes
Tue, Aug 25 2015 18:00:30
Reply Retweet Favorite
https://twitter.com/chevd80/status/636236726072119296
— Cheval John (@chevd80)Tue, Aug 25 2015 18:00:30
Kelly Hungerford @KDHungerford
Round of applause for Cheval, #bizheroes. 200 episodes of his podcast. That's amazing! Congrats! https://twitter.com/chevd80/status/636236726072119296 …
Tue, Aug 25 2015 18:02:30
Reply Retweet Favorite
https://twitter.com/KDHungerford/status/636237226440060928
— Kelly Hungerford (@KDHungerford)Tue, Aug 25 2015 18:02:30
Stephanie Zatyko @ExperianDQSteph
@chevd80 Wow! What a milestone! Congrats are definitely in order! #Bizheroes
Tue, Aug 25 2015 18:08:21
Reply Retweet Favorite
https://twitter.com/ExperianDQSteph/status/636238698766598145
— Stephanie Zatyko (@ExperianDQSteph)Tue, Aug 25 2015 18:08:21
Paper.li @paper_li
We're excited to see you and so happy you're here! #bizheroes
Tue, Aug 25 2015 18:00:52
Reply Retweet Favorite
https://twitter.com/paper_li/status/636236818581712896
— Paper.li (@paper_li)Tue, Aug 25 2015 18:00:52
Ancita Satija @ancitasatija
One last thing before I call it a night...party with the #bizheroes community. Join me in!
Tue, Aug 25 2015 18:01:18
Reply Retweet Favorite
https://twitter.com/ancitasatija/status/636236926018719744
— Ancita Satija (@ancitasatija)Tue, Aug 25 2015 18:01:18
Jade Phillips @lifeofaworkgirl
I've missed this chat! Hey guys! #bizheroes
Tue, Aug 25 2015 18:01:21
Reply Retweet Favorite
https://twitter.com/lifeofaworkgirl/status/636236937523761152
— Jade Phillips (@lifeofaworkgirl)Tue, Aug 25 2015 18:01:21
Sanjay Singh Negi @hrsanjaynegi
Hello #bizheroes missed you from last two weeks good you are back!!
Tue, Aug 25 2015 18:02:47
Reply Retweet Favorite
https://twitter.com/hrsanjaynegi/status/636237298439450628
— Sanjay Singh Negi (@hrsanjaynegi)Tue, Aug 25 2015 18:02:47
Paper.li @paper_li
In previous chats the topic of content organization has come up a few times. Today we're talking Content Hubs! #bizheroes
Tue, Aug 25 2015 18:07:14
Reply Retweet Favorite
https://twitter.com/paper_li/status/636238418184376320
— Paper.li (@paper_li)Tue, Aug 25 2015 18:07:14
FreshSparks @FreshSparks
Hey everybody on #Bizheroes! Glad you are back after the break!
Tue, Aug 25 2015 18:05:05
Reply Retweet Favorite
https://twitter.com/FreshSparks/status/636237878633234432
— FreshSparks (@FreshSparks)Tue, Aug 25 2015 18:05:05
Paper.li @paper_li
Let's get started with #bizheroes!
Tue, Aug 25 2015 18:09:28
Reply Retweet Favorite
https://twitter.com/paper_li/status/636238981210984448
— Paper.li (@paper_li)Tue, Aug 25 2015 18:09:28
Q1 Let's start of with a definition -- what is a Content Hub? #bizheroes pic.twitter.com/oz1VYnMveu
Paper.li @paper_li
·
Tue, Aug 25 2015 18:10:02
Reply Retweet Favorite
https://twitter.com/paper_li/status/636239123246919680
— Paper.li (@paper_li)Tue, Aug 25 2015 18:10:02
Cheval John @chevd80
A1. A content hub is where you produce positive content that can be shared on different social media channels #bizheroes.
Tue, Aug 25 2015 18:11:18
Reply Retweet Favorite
https://twitter.com/chevd80/status/636239441506533376
— Cheval John (@chevd80)Tue, Aug 25 2015 18:11:18
Stephanie Zatyko @ExperianDQSteph
@paper_li A1: A content hub is a location where a consumer can go to get plenty of information on a specific topic! #BizHeroes
Tue, Aug 25 2015 18:12:10
Reply Retweet Favorite
https://twitter.com/ExperianDQSteph/status/636239659174072320
— Stephanie Zatyko (@ExperianDQSteph)Tue, Aug 25 2015 18:12:10
Archie @Futuristic80
@paper_li A1 #bizheroes I would say a place where you could get topical quality content would be a content hub
Tue, Aug 25 2015 18:12:45
Reply Retweet Favorite
https://twitter.com/Futuristic80/status/636239805848752128
— Archie (@Futuristic80)Tue, Aug 25 2015 18:12:45
Kelly Hungerford @KDHungerford
I think of a content hub as a "one-stop answer-shop" to the questions your audience is asking. Goldmine for peeps & search! #bizheroes
Tue, Aug 25 2015 18:12:51
Reply Retweet Favorite
https://twitter.com/KDHungerford/status/636239830918295553
— Kelly Hungerford (@KDHungerford)Tue, Aug 25 2015 18:12:51
Jade Phillips @lifeofaworkgirl
A1 A content hub is the centre point for all of your content. The next step is posting & promoting it across social channels #bizheroes
Tue, Aug 25 2015 18:12:57
Reply Retweet Favorite
https://twitter.com/lifeofaworkgirl/status/636239858302849026
— Jade Phillips (@lifeofaworkgirl)Tue, Aug 25 2015 18:12:57
Constance D Woodson @connieurway
A1: Content centered around certain topics = Content Hub #bizheroes
Tue, Aug 25 2015 18:12:59
Reply Retweet Favorite
https://twitter.com/connieurway/status/636239866980728832
— Constance D Woodson (@connieurway)Tue, Aug 25 2015 18:12:59

Like