A day in the life of a Higher Ed Social Media Pro: Dr. Liz Gross (Oct 31, 2016) #hesm

The 12 speakers of the 4th Higher Ed Social Media Conference have agreed to share a day in their life by taking over Higher Ed Experts' brand new Instagram account.

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  1. Introducing #hesm16 conference presenter takeovers - starting next Monday #HEexperts #hesm
    Introducing #hesm16 conference presenter takeovers - starting next Monday #HEexperts #hesm
  2. Dr. Liz Gross (@lizgross144) is the 1st speaker of the Higher Ed Social Media Conference (Nov 30, 2016) sharing her day on Higher Ed Experts' new Instagram account.
  3. Good morning! I'm kicking off the 12-day #heexperts Instagram takeover by the #hesm16 presenters. I'm Liz Gross, @higheredexperts faculty member and Social Media & Market Research Strategist for Great Lakes, a student loan servicer. I'm on my way to work in Madison, WI with a steaming hot cup of 🎃 chai tea to celebrate Halloween!  Follow along with my work day today! -@lizgross144. #hesm
    Good morning! I'm kicking off the 12-day #heexperts Instagram takeover by the #hesm16 presenters. I'm Liz Gross, @higheredexperts faculty member and Social Media & Market Research Strategist for Great Lakes, a student loan servicer. I'm on my way to work in Madison, WI with a steaming hot cup of 🎃 chai tea to celebrate Halloween! Follow along with my work day today! -@lizgross144. #hesm
  4. Working on my month-end team report, which means reviewing the Q3 social media report. Metrics tied to our social media program objectives. 😀 #heexperts #hesm -@lizgross144
    Working on my month-end team report, which means reviewing the Q3 social media report. Metrics tied to our social media program objectives. 😀 #heexperts #hesm -@lizgross144
  5. Just finished a tech run-through for a social intelligence webinar panel I'm participating in tomorrow with @brandwatchsocial. All systems go! Am I the only one that has a collection of conference name tags at their desk? #heexperts #hesm  #socialintelligence
    Just finished a tech run-through for a social intelligence webinar panel I'm participating in tomorrow with @brandwatchsocial. All systems go! Am I the only one that has a collection of conference name tags at their desk? #heexperts #hesm #socialintelligence
  6. Social Media Tip: Make sure you're aware of data-driven trends in the industry—both inside and outside higher ed. Today I'm reviewing Altimeter Group's new report, The 2016 State of Digital Content, to see if our practices are industry-standard, and to find inspiration for improvement. I look for reports that are based on a large sample, rather than a small handful of "thought leaders." What's your favorite source of social media research and trends? -@lizgross144
#heexperts #hesm
    Social Media Tip: Make sure you're aware of data-driven trends in the industry—both inside and outside higher ed. Today I'm reviewing Altimeter Group's new report, The 2016 State of Digital Content, to see if our practices are industry-standard, and to find inspiration for improvement. I look for reports that are based on a large sample, rather than a small handful of "thought leaders." What's your favorite source of social media research and trends? -@lizgross144 #heexperts #hesm
  7. Daily reminder that I keep on my whiteboard... I'm sharing more thoughts on the @higheredexperts blog soon. -@lizgross144. #heexperts #hesm
    Daily reminder that I keep on my whiteboard... I'm sharing more thoughts on the @higheredexperts blog soon. -@lizgross144. #heexperts #hesm
  8. Fun little stress ball for the days you need to be reminded that you ❤️ your job. I keep mine right below my monitor. -@lizgross144 😍 #heexperts #hesm
    Fun little stress ball for the days you need to be reminded that you ❤️ your job. I keep mine right below my monitor. -@lizgross144 😍 #heexperts #hesm
  9. This is not the only way to find out when your Facebook fans are online!! I'll show you a much more precise way in my #hesm16 presentation. -@lizgross144 
#hesm #heexperts
    This is not the only way to find out when your Facebook fans are online!! I'll show you a much more precise way in my #hesm16 presentation. -@lizgross144 #hesm #heexperts
  10. Meet the magic behind the Great Lakes social media, Nola. She's the one putting the hard work in at the keyboard all day. We had our 1:1 this afternoon, which is usually a tea party. Her mug fits her well. She's a ninja. -@lizgross144 
#heexperts #hesm
    Meet the magic behind the Great Lakes social media, Nola. She's the one putting the hard work in at the keyboard all day. We had our 1:1 this afternoon, which is usually a tea party. Her mug fits her well. She's a ninja. -@lizgross144 #heexperts #hesm
  11. Each location of my company adopts a local school, and one of the ways we serve is to be pen pals for elementary school students. I just got my first letter from my pen pal. Pokémon Go isn't just big on college campuses—it's all the rage in fourth grade. - @lizgross144
#heexperts #hesm
    Each location of my company adopts a local school, and one of the ways we serve is to be pen pals for elementary school students. I just got my first letter from my pen pal. Pokémon Go isn't just big on college campuses—it's all the rage in fourth grade. - @lizgross144 #heexperts #hesm
  12. That's a wrap, folks!! I'm at home cooking dinner, and signing off for the night. Stay tuned for Michelle's takeover tomorrow!! -@lizgross144
#heexperts #hesm
    That's a wrap, folks!! I'm at home cooking dinner, and signing off for the night. Stay tuned for Michelle's takeover tomorrow!! -@lizgross144 #heexperts #hesm
  13. Interested to learn more about the 4th Higher Ed Social Media Conference (Nov 30, 2016) - it's online, it's awesome, it's great for teams!
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