Time will tell if Deen's brand will take a significant hit. Some have argued that Deen owed no one an explanation and was right in her choice to keep her diagnosis private. Technically true but it may not have been the smartest decision for her business. No one in their right mind could claim that Deen's brand of cooking was healthy but it does feel a little sneaky that someone diagnosed with a disease so closely linked to lifestyle choices would solider on without saying a word.
Announcing the diagnosis three years later in conjunction with a drug endorsement feels a bit disingenuous. Deen could have announced the diagnosis much earlier without being a crusader. With a loyal platform of followers she could have offered options for diabetics like her or simply continued to encourage her viewers to enjoy in moderation.
Time will tell how this will impact her brand,but in the short term there is a raging fire in the kitchen surrounding Paula Deen.