#TalkingACX Twitter Chat with Kate Tilton 3-18-15

  1. Did you mark your calendars? #TalkingACX is tonight at 8pm. Get marketing advice from author assistant @K8Tilton. See you tonight!
  2. @wuwu56 Tonight we are focusing on audiobooks, so ACX questions, how to market your audiobook, etc. #TalkingACX
  3. KATE TILTON INTRO
  4. Welcome to #TalkingACX, our monthly #audiobook chat. Our special guest tonight is author assistant @K8Tilton.
  5. Thanks @acx_com and @K8Tilton for having this #audiobook marketing chat! Kate, do you help authors define their target market? #TalkingACX
  6. @KarenCommins Hi Karen, thanks for joining in. As an author assistant I work more with administration and carrying out plans. #TalkingACX
  7. Kate, why don't you introduce yourself and tell us a little bit about what an author assistant does? #TalkingACX
  8. Hi #TalkingACX! I'm Kate Tilton, an author assistant. I own Kate Tilton's Author Services, LLC and have been working with authors for (1/2)
  9. over four years now. As an assistant I focus on taking on tasks for authors so they can use that time to focus on writing. (2/2) #TalkingACX
  10. @K8Tilton thanks for posting your website. i'm going to launch my audiobook in a couple of months and need guidance. @acx_com #TalkingACX
  11. @SimonePond My pleasure Simone! I hope my site helps you on your journey. #TalkingACX
  12. @atmmock With ACX you can publish on Audible which is a huge platform for audio. Is that what you mean? #TalkingACX

  13. ATTRACTING A GREAT NARRATOR ON ACX
  14. #TalkingACX I would like to ask how to attract talent to your request in @acx.com There are thousands of books waiting to be voiced!
  15. @wuwu56 True! Are there any narrators here on #TalkingACX tonight? What things do you look for?
  16. #TalkingACX Which method attracts more attention, % or hourly rates?
  17. .@wuwu56 The best way to attract top talent to your book is to offer a competitive per finished hour rate (1/2) #TalkingACX
  18. #TalkingACX What is the tipping point (hourly rate) to attract talent?
  19. @wuwu56 I would think hourly rate vs. percentage would yield more interest. @acx_com can you confirm? #TalkingACX
  20. @wuwu56 Usually in the $200 - $400 PFH range. If you want go Roy Share, prove you can promote & that audiobook will sell. #TalkingACX
  21. @acx_com @wuwu56 Also helps to select a properly-sized audition sample -- making the narrator pick reduces submissions. #TalkingACX
  22. @K8Tilton @wuwu56 @acx_com Confirm hourly. Royalties are great in theory but rarely prove lucrative. #TalkingACX
  23. I've had no problem attracting lots of auditions by offering hourly rate. @stevemarvel @K8Tilton @wuwu56 @acx_com #TalkingACX
  24. @BethYarnall Yes, I saw the same with the authors I've worked with. The hourly rate worked well. @stevemarvel @wuwu56 @acx_com #TalkingACX
  25. K8, as part of your author services do you help find producers for audio books? #TalkingACX
  26. @jefftbauer As an assistant I've helped authors choose narrators on ACX. #TalkingACX
  27. #TalkingACX Are multiple narrators becoming a new trend in audiobooks? I'm getting more titles with multiples. Do they share the fees?
  28. #TalkingACX Any narrators out there that can do a deep man's voice AND a young Indian female? Will Hire! :D

  29. AUDIOBOOK PRODUCTION TIME
  30. What is a good turn around time to have a narrator create an audiobook? 2 weeks? 3? What to expect? #TalkingACX
  31. @wuwu56 I usually expect twice that, but my narrator has proofers check the audio first. I still find edits, then another week. #TalkingACX
  32. #TalkingACX @wuwu56 Things always seem to come up. Narrators get sick, go out of town, sound engineers get other jobs.
  33. @K8Tilton @wuwu56 @acx_com It can easily take less time if narrator has proofer in place & a free schedule. #TalkingACX
  34. @wuwu56 I believe you would be looking at a month or two. @acx_com is there a normal time frame? #TalkingACX

  35. LOTS OF SPECIFIC MARKETING IDEAS AND TACTICS IN 2 ACX BLOG ARTICLES

  36. MARKETING IDEA -- LIST AUDIO EDITION ON YOUR WEB SITE AND READER SITES
  37. .@K8Tilton Can you suggest ways authors can promote their #audiobooks w/ their other editions? @acx_com narrators do our share! #TalkingACX
  38. @KarenCommins There are tons of ways you can promote. To start make sure you list your audio version on your website #TalkingACX
  39. @KarenCommins Also make sure your audiobook is listed on Goodreads. As a reader I'm amazing how many authors miss this #TalkingACX
  40. Making sure your book is on reader hubs like Goodreads and Shelfari is an easy step and so important. #TalkingACX
  41. .@K8Tilton Do you find a lot of #audiobook listeners on Shelfari and/or LibraryThing? I've ignored those sites. #NotEnoughHours #TalkingACX
  42. @KarenCommins Goodreads is the most popular but I believe authors should add their book details to all three sites if possible #TalkingACX

  43. MARKETING IDEA -- SHARE THOSE WONDERFUL PROMO CODES
  44. I've had success emailing ACX support to get free promo codes you can hand out to potential listeners. #TalkingACX
  45. @jefftbauer Yes! Excellent point Jeff. @acx_com gives every user 25 codes, use these! #TalkingACX
  46. I did audio code giveaways on GoodReads, LibraryThing & FB #TalkingACX
  47. @jefftbauer This is a great tactic. Take it to the next level by asking for an honest review on Amazon/Audible in return. #TalkingACX
  48. There's audio book groups on Goodreads, too. I've found some listeners there simply by posting. #TalkingACX
  49. #TalkingACX Are there any places to advertise audiobooks that show good results (like BookBub for ebooks)?
  50. #TalkingACX @K8Tilton I tried Audiovoxx a few weeks ago and didn't see any sales :/
  51. @PaulaSlade YES! Leverage those promo codes we give you. Such a powerful tool #TalkingACX

  52. MARKETING IDEA -- AUTHOR BLOG AND EMAIL LISTS
  53. I always love to see authors blog about their #audiobook and brag about their narrator! Most don't do that. @acx_com @K8Tilton #TalkingACX
  54. @KarenCommins Authors interviewing narrators is a great way to promote! Fans love to get a behind the scenes peek at the process #TalkingACX
  55. @KarenCommins yes! Great point Karen. Sharing about those that are a part of your work is a great way to say thank you. #TalkingACX @acx_com
  56. .@K8Tilton Do you manage email lists? Many @acx_com books are backlist. How do you attract new listeners for older titles? #TalkingACX
  57. @KarenCommins @acx_com I've helped authors set up lists and format their newsletters. I personally do not write the copy. #TalkingACX
  58. @KarenCommins @acx_com I find the best social media/email/blog post is written by the author. I've helped tweak things though :) #TalkingACX

  59. MARKETING IDEA -- BLOG TOURS
  60. @LadyWave4 Thanks Jennifer. One thing I've been working on is looking for blog tour companies for adult books #TalkingACX

  61. LET'S TALK ABOUT REVIEWS
  62. @ellencassedy Ask! There are many reviewers out there who will give audiobooks a try and there are review sites that focus (1/2) #TalkingACX
  63. @ellencassedy Send these promo copies to book reviewers, fans who support your work, audiobook lovers who may review #TalkingACX
  64. @K8Tilton @acx (2 of 2) What is the special sauce for obtaining attention for the audiobook as opposed to the written version? #TalkingACX
  65. @SuetheRiskMgr Finding audiobook listeners. There are so many out there who have long commutes or time where audiobooks (1/2) #TalkingACX
  66. @SuetheRiskMgr makes sense & allows them to read more. You want to tap into those readers. #TalkingACX
  67. @SimonePond #TalkingACX I find all of mine from the @audible emails and tracking narrator's work.
  68. Yes, please answer how do you get reviews on your audio book. we're eager to have someone review ours #TalkingACX
  69. @IZTheIzzyStory Ask! Start researching review sites that accept audiobooks and reach out. #TalkingACX
  70. Will audiofile magazine review an audiobook that has already been published? #TalkingACX
  71. I see a lot of review questions on #TalkingACX so here are a few tips: 1. Research, make sure the site is active and reviews audiobooks
  72. 2. Follow the reviewers policy! Make sure you contact them in the way they ask & follow any guidelines #TalkingACX
  73. 3. Use the person's name in your email. Avoid "Dear reviewer" it shows reviewers you didn't do your homework #TalkingACX
  74. I like that Amazon reviews are cross posted on  http://audible.com . I wish the converse was true. #TalkingACX
  75. @Joloner, there's an "Amazon reviews" tab on any audible page. Somehow the Amazon/Audible magic hamsters connect them #TalkingACX
  76. @jefftbauer Actually, we use gerbils. No worries, its a common misconception. #TalkingACX
  77. Would it be okay to ask an enthusiastic reader/listener to post a review of the Aud. book on Amazon?? #TalkingACX
  78. @ellencassedy Absolutely. Just ask nicely, and tell them to disclose in the review if they got a freebie or promo copy #TalkingACX
  79. @NikkiJefford Yes! A google search on "Audiobook reviewers" will pull up a few of these sites. Eargasms included #TalkingACX

  80. MARKETING IDEA -- APPROACH SCHOOLS AND LESSER SERVED TARGET MARKETS
  81. I Googled and found most audiobook reviewers were focused on subjects OTHER THAN my topic: Holocaust! #TalkingACX
  82. @ellencassedy Yes, having a specific topic can be a bit difficult. Have you approach schools before? #TalkingACX
  83. @ellencassedy When I was in school we'd listen to audiobooks in the classroom. #TalkingACX It's just a thought
  84. RT @acx_com MT @RustyOdell #talkingacx Target markets often overlooked for audio books cross country drivers, resorts, hotels,

  85. MARKETING IDEA -- ADD AUDIO LINK IN EBOOK
  86. Including a link to the audio version at the beginning of your ebook can be a big help. #TalkingACX
  87. RT @BrianRathbone Including a link to the audio version at the beginning of your ebook can be a big help. #TalkingACX
  88. FABULOUS idea, @BrianRathbone! RT Including a link to the audio version at the beginning of your ebook can be a big help. #TalkingACX
  89. @BrianRathbone Yes! I've seen authors like @ADStarrling link to the review pages in the back of her books too. It all helps! #TalkingACX

  90. MARKETING IDEA -- CREATE CUSTOM SHORTLINK
  91. Creating a custom shortlink to your audiobook is great for using in audio promos. Such as  http://bit.ly/audio199  #TalkingACX

  92. MARKETING IDEA -- LIBRARIES (NON-EXCLUSIVE CONTRACTS)
  93. K8, & ACX, I've had requests to get my audio book shared to libraries. Rumor is that Overdrive is a possible mechanism? #TalkingACX
  94. @jefftbauer Getting your audiobook into libraries is a great idea. We don't offer that feature, but as long as you choose (1/2) #TalkingACX
  95. @jefftbauer (2/2) non-exclusive distribution, you're free to pursue other avenues. #TalkingACX

  96. MARKETING IDEA -- PODCASTS
  97. Look for podcasts about similar subjects and get them to run a promo with your custom shortlink. Market audio to listeners. #TalkingACX
  98. Create your own podcast and interview narrators and audiobook authors, then promote run your audio promos on each episode. #TalkingACX
  99. Someone mentioned podcasts. This is an excellent avenue. Ask to be a guest on a show that you audience is tuned into. Engage #TalkingACX
  100. @BrianRathbone yes! Podcasts are a fabulous channel for authors! And even things like Twitter chats can help too #TalkingACX
  101. @BrianRathbone Yes. I've been on a few BlogTalkRadio shows and a few podcasts run via phone. All excellent places to reach new people

  102. MARKETING IDEA -- TWITTER CHATS
  103. @acx_com yep! I'm a huge fan of Twitter chats. I used to participate in a few then started #K8Chat. Amazing community here #TalkingACX

  104. MARKETING IDEA -- FACEBOOK
  105. Facebook also displays a shop now link on your author pages. Display a link to your books. It helps #TalkingACX
  106. Oooh, @alice_moring, I didn't know that FB now allows shop links! I have a photo album with shopping links -- not the same. Thx! #TalkingACX
  107. We have also started a group on Facebook called Everything Audiobooks E.A.R.S. to help authors and narrators to connect. #TalkingACX

  108. THOUGHTS ON ENGAGING LISTENERS ON SOCIAL MEDIA
  109. @alice_moring yep! Social media is a powerful way to build connections with your readers and introduce them to your work #TalkingACX
  110. One thing I tell authors often is marketing doesn't have to be a scary thing. Focus on connecting w readers & the rest will come #TalkingACX
  111. Content is also hugely important. @copyblogger says "media not marketing" the idea being you focus on engaging content and (1/2) #TalkingACX
  112. Share insight and stories via social media (Twitter, Facebook, Google+, Pinterest, Instagram, Goodreads)... #TalkingACX
  113. @K8Tilton Excellent advice. Plus, fans are so smart these days. If it smells too much like straight up advertising, they balk #TalkingACX
  114. @K8Tilton @acx_com hitting people over the head with BUY can be annoying, but authors need to share the new releases somehow... #talkingacx
  115. @SimonePond I believe there is a natural way to share. "Hey guys my new book is out" vs. "NEW BOOK OUT TODAY" #TalkingACX
  116. @SimonePond Agreed. Best to push related content (interview w/ narrator) & provide buy link w/ it. Don't make BUY! main focus #TalkingACX
  117. #TalkingACX when you tweet your books, mention you support #indieauthors. Let others know you're an indie and support indies. It helps W/RT
  118. I engage my followers. Ask them for character names. It's fun. And share new book Prologues to hook potential readers later. #TalkingACX

  119. MARKETING IDEA -- GET NOTICED BY AUDIBLE
  120. #TalkingACX I've asked @audible how to get on their emails to customers but had no reply. Must be in top 10, I imagine.
  121. .@wuwu56 Here's some info from our blog about how to get noticed by Audible's merchandising dept.  http://bit.ly/1wQ3q9t  #TalkingACX
  122. How does an author of a published audiobook get noticed by Audible's merch department? #TalkingACX

  123. FINAL WRAP UP
  124. Thanks @K8Tilton, @acx_com and all of the folks in the chat tonight. Lots of great #audiobook marketing ideas here! #TalkingACX
  125. @K8Tilton or @acx_com, is there any chance you guys can summarize this "party line" conversation and write a summary blog post? #TalkingACX
  126. @writechristiana Watch our blogs in the coming days. We'll gather the best tips and share them #TalkingACX
  127. Thanks for joining in everyone. So many great tips tonight, both from our guest and "audience." #TalkingACX
  128. Big time thanks to @K8Tilton for being our guest. Make sure to follow her & check out her site  http://katetilton.com/author-services/  #TalkingACX
  129. Big thank you all for coming out to #TalkingACX & to @acx_com for having me as a guest. I hope you'll all check out #K8chat tomorrow. 9pm ET
  130. We're talking about supporting authors so it should be a good follow up to this chat :) #TalkingACX