Pictures may be worth thousands of words, but pro-level web design
can be worth a lot of money if business owners avoid design mistakes that can drive away customers. While a site's design should reflect certain aspects of a business, some rules are universal. Below are several design criteria that every commercial website should meet, and some mistakes for business and website owners to avoid.Stay Away From Flashy Add-Ons
While Flash-based animation has a place in web design, it doesn't belong on a small business' home page. Customers visit sites expecting to learn about services and products they need; they don't expect to be bombarded with digital animation. Use Flash add-ons sparingly in pro web design.Avoid Eye Strain
Sticking to a simple, uncluttered design can save site owners and customers from literal headaches. Use a simple font, like Arial, that's easily readable and sans serif, and choose a color that works well with the rest of the site. Backgrounds are another important area; using colored type on a black backing or using a patterned background may drive customers just crazy enough to drive them away from a site.Keep Navigation Simple
Using navigation in web design is like using a GPS unit when driving. Use it carefully, and the visitor will get where they want to go. No matter how tempting it may be to get creative, keep the site's navigation panel simple. When navigational aids are hidden in images or in Flash animations, customers will become confused and quickly lose interest.Don't Waste the Customer's Time
When a website design is packed with graphics, it takes more bandwidth to load, and it takes longer for users to download. If the customer waits too long for the page to load, they may decide that it's not worth waiting. Use only the images and graphics that are absolutely essential to the page's design, and save the rest.No Overkill
Everyone has seen a small business' webpage that "has it all". A cluttered page can overwhelm visitors and make the business seem unprofessional, and a poorly organized site design reflects poorly on the business. However, a site that's designed by JGWZ Media can demonstrate the business owner's attention to details.
A site's web design is the online face of the business, and it can grab customers' attention and retain it. By following the above guidelines, business owners can create sites that offer visitors a more positive experience