11/30/11 #wjchat: Personal branding chat with @benetwilson and @jghellum

Last week, Aviation journalist Benet Wilson (@benetwilson) and I (@jghellum) co-hosted #wjchat, a weekly Twitter discussion for web journalists. The topic was how having strong personal brands can help journalists reach their career goals and connect with audiences. Here are highlights:

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  1. Q1: Some journalists still balk at using the term "branding" for journalists - how do you explain what building a brand means to them? #wjchat
  2. Q2 How many of you are still struggling with either identifying/developing your brand or deciding to brand yourself? In what ways? #wjchat
  3. Q3 Looks like time for shameless plugs: What's your brand in 140 characters? #wjchat
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