- On March 5, 2012, the non-profit organization, Invisible Children, released a 30 minute video on YouTube and Vimeo called, "KONY 2012." The video was meant to inspire people to unite together to bring Joseph Kony, the leader of the Lord's Resistance Army, to justice for the crimes he has committed against humanity.
- According to the video, this can only be achieved by letting the government know that We, the People, care about Kony's capture. To quote the video, "In order for the people to care, they have to know. And they will only know if Kony's name is everywhere." (22:12)
This would be achieved by spreading the video, making your voice heard on social media sites, and by buying posters, bumper stickers, t-shirts, and other various KONY 2012 paraphernalia.
The message was heard and embraced.
- However, even from the beginning of the campaign, there was skepticism and backlash. Ranging from blog posts to YouTube videos to social media posts, many people expressed ideas not in favor of the KONY 2012 campaign. Whether they thought that Invisible Children was going about it the wrong way, or that the entire Kony effort was a scam, or even that it was part of a greater conspiracy theory, there were many issues to be had.
- Hofstra junior Lisa Serbaniewicz gives her thoughts in regards to the legitimacy of the KONY 2012 movement:
- Then, not even two weeks after the KONY 2012 video premiered, it's star, Invisible Children co-founded Jason Russell, was detained by police and brought to a medical facility after he was reported to "be in his underwear, yelling incoherently and disrupting traffic in a San Diego neighborhood" then "was nude and could have been masturbating." (Quotes courtesy of the Huffington Post article below)
- To a movement that already had its fair share of skepticism, this outburst by its 'leader' only caused more negative feedback, as well as a lot of mockery.