How do you seed adoption of enterprise social networking? #msloc430 twitter chat

A twitter chat organized by students in the Master's Program in Learning & Organizational Change at Northwestern University.

byJeff Merrell231 Views
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  1. The course I am teaching for the Masters Program in Learning and Organizational Change at Northwestern University uses Enterprise 2.0/social business as a way to understand the role that technology plays in sharing and creating knowledge within organizations.


    As we look at a variety of organizational cultures, business challenges and domains of work practice (e.g., marketing and sales, engineering, management functions, etc.) we find ourselves continuously scanning the work of thought leaders, bloggers and experienced practitioners to find clues to the following:

    What tactics have proved effective in seeding the adoption of social collaboration technology, considering the variety of organizational and work contexts out there?

    This is a slightly different approach than pursuing generalized “best practices” – which are often a fiction, or which have been filtered to such a watery form as to become almost meaningless (i.e., “engage leadership support”). We’re trying to get closer to tactics and strategies that have more flavor, that get closer to the tacit know-how of practitioners who have lived through the process of social technology adoption and have come out with some success.

    This line of inquiry led us to organize this twitter chat. To prompt the discussion we focused on three general questions:
    - What roles (formal or informal) are important in seeding adoption?
    - Are there specific activities that users could be nudged to do - that start the momentum?
    - What are the trade-offs of "going big" vs. focusing on energetic early adopters?

    The result was a wide-ranging give-and-take covering many angles in answering these questions. Participants also shared links to a variety of great resources and thought leadership - and I've included them here.

    Thanks to all who participated. Including, of course, those of you who were formally known as "lurkers" but here are recognized as active, social learners. :-)

  2. Introductions

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