Burger King's Twitter account gets hacked, gains 30K+ new followers

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  1. On Monday morning, odd tweets began appearing from @BurgerKing's Twitter account, which had assumed a familiar avatar. 
  2. News of the hacked account spread rapidly on Twitter. 
  3. And many mocked it. 
  4. When Anonymous shows pity for the hacked, that seems significant. 
  5. An hour or so after it began, the account was suspended. 
  6. It's a tough way to gain new followers, but @BurgerKing did - increasing its following by almost a third. 
  7. @BurgerKing's previous tweets were much tamer by comparison. 
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