- — Jan Dawson (@jandawson)Mon, Feb 22 2016 21:33:19Fitbit keeps changing its user base measures. But even then, only 72% of those who became users in 2015 were still active at end of 2015.
- — Jan Dawson (@jandawson)Mon, Feb 22 2016 22:14:24That sales and marketing spend increase at Fitbit was heavily driven by TV advertising, which has ramped significantly over the past year
- — Jan Dawson (@jandawson)Mon, Feb 22 2016 21:58:15When Fitbit filed its S-1, I did this writeup, highlighting worries around its user metrics, all since abandoned… http://www.beyonddevic.es/2015/05/08/thoughts-on-the-fitbit-ipo-filing/ …
Fitbit earnings commentary and charts
Live commentary and charts on Fitbit's Q4 2015 earnings
byJan Dawson6 Views