Twitter has become such a huge force in communication that now it has the ability to breakdown barriers between the general public and 'celebrities'. Journalists and pundits can use it as a tool to communicate with a mass audience, whilst the general public have now gained a method to express their own opinions. Below is an example of how Twitter can be used to interact with a radio show, and influence the content that is broadcast.
As seen above, the opinions of the public now expressed through twitter have to power to structure broadcast media. The barriers between the media and the public have been eroded by this tool. The content of half time analysis is often variable on incidents and comments from the public, leaving content somewhat improvised.
Journalists have the ability to create debates with a large audience, often by responding to or retweeting other journalists.
As Real Madrid eased to a win over Liverpool at Anfield, the absence of Daniel Sturridge and the departure of Luis Suarez was even more apparent. TalkSport's coverage of the game opens up to the audience, allowing them to comment, phone in and express opinions on the game. Even if these comments are not read out on the radio, Twitter's use of hashtags allows groups of people to interact based on similar topics and debate amongst themselves.
Whilst sports journalists must report on events and present hard facts to their audience, developments in technology have lead to a new age of journalism. Updates, images and videos can all be shared in real time, whilst social tools such as Twitter and Facebook allow journalists and the public to communicate freely. Whilst traditional forms of communication are still used, such as radio show phone-ins and emails, these new developments in technolgy have undoubtedly increased the ease of commenting on current issues and creating a debate with others.