The little Holiday Lights map that could

I've been experimenting with Quick Response codes for more than a year in the print edition of the Daily Freeman in Kingston, N.Y. and had discontinued using them because they didn't catch on. But that might be changing.

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  1. Here are some of the experiments.
  2. In March, I decided to stop using them for lack of responses.
  3. QR code for video features
  4. This year, I decided to add one to our Holiday Lights map, for two reasons. 1) The code is automatically created by bit.ly when the link is shortened (bit.ly/HolidayLights2011), which also lets me keep track of it, and; 2) It's just wicked cool with a map. Here's what I mean in a video from last year.
  5. Kingston Holiday Lights 2.0
  6. This year's map contained not only the Navigation feature, but three Easter Eggs (They're easy to find, so I don't have to tell you where they are)
  7. In print, the QR code was at bottom right. Here's the page, sans my column
  8. I was pretty excited when the print map was done
  9. You can download the print version, by the way.
  10. Online, there is obviously more sauce.
  11. Without expecting much, I checked the metrics of the QR code this morning. I was stunned.
  12. Lessons
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