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On the money? Misperceptions and personal finance

New research by Ipsos MORI and King’s College London shows that the public have a number of significant misperceptions about personal and public finances. In particular, it’s the cost of the big life events – like having children, going to university and retiring – that we underestimate which has implications for the financial services industry and government alike, as well as the wellbeing of the general population.

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