Paid, Owned, Earned Media @IAB Tweetchat 8.20.12 #IABPOE #IABPOEM

The IAB Social Media Committee hosted a Tweetchat on August 20, 2012 to discuss the relationship of Paid, Owned and Earned media using the hashtag #IABPOE. A lively discussion ensued with IAB members and friends. This summarizes key highlights of the chat. Thanks to all for participating!

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  1. This Tweetchat this week had 56 attendees, garnering 31.3 million total impressions and a reach of 3.2 million.  Source:  Hashtracking.  
  2. Q1 - Which comes first - paid, owned or earned?  Chat participants had many different POVs on this with no clear consensus other than the fast that they are all interrelated!
  3. Q2 - Can you expect a significant impact from earned without paid (and visa versa)?
  4. Q3 - What's the best allocation of resources to achieve your objectives?
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