#inboundchat 2/4/2013 - the inaugural #inboundchat

TOPIC: Should PPC Be Considered Inbound Marketing? ...and beyond. #inbound chat is at 5 PM EST on the first Monday of every month! Follow @iacquire for details.

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  1. Q1: Would you consider PPC to be interruption or permission marketing? Is it inbound marketing?

  2. Q2: For what audiences or instances is PPC a better tactic than organic – or at least necessary to use along with “organic” marketing?

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